Industry Analysis & Industry Trends
The Billboard and Sign Manufacturing industry suffered when billboard and outdoor display advertisers tightened spending as total advertising expenditure fell amid falling corporate profit in 2009. Other customers, such as retail outlets and automobile manufacturers, also spent less on displays and signage as revenue fell following the recession. However, as economic conditions have improved, industry revenue is expected to increase over the past five years. During the next five years, revenue will grow as customers dedicate an increased portion of corporate profit toward advertising, corporate rebranding and new signage. However, customers are anticipated to demand more digital advertising as well, which will likely constrain the industry's performance... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry for this industry are relatively low and can vary depending on the company. For example, it is fairly easy to start a small sign company serving a local market. However, breaking into the digital scoreboard market requires investing in significant manufacturing capacity, employing highly skilled labour and incurring substantial business development expenses. Nevertheless, most companies in this industry are small operators that serve a local market.
Industry operators' equipment and machinery costs are modest, so capital requirements pose only moderate barriers to potential entrants in this industry. Low industry concentration also means that new entrants rarely have to contend with a national brand and the extensive resources large companies can wield... purchase to read more