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Billboard & Sign Manufacturing in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Billboard & Sign Manufacturing in Canada Market Research Report | NAICS 33995CA | Mar 2016

A good sign: Higher demand for digital signage will push industry revenue upward

IBISWorld’s Billboard & Sign Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Billboard and Sign Manufacturing industry suffered when billboard and outdoor display advertisers tightened spending as total advertising expenditure fell amid falling corporate profit in 2009. Other customers, such as retail outlets and automobile manufacturers, also spent less on displays and signage as revenue fell following the recession. However, as economic conditions have improved, industry revenue is expected to increase over the past five years. During the next five years, revenue will grow as customers dedicate an increased portion of corporate profit toward advertising, corporate rebranding and new signage. However, customers are anticipated to demand more digital advertising as well, which will likely constrain the industry's performance... purchase to read more

Industry Report - Starting a New Business Chapter

Barriers to entry for this industry are relatively low and can vary depending on the company. For example, it is fairly easy to start a small sign company serving a local market. However, breaking into the digital scoreboard market requires investing in significant manufacturing capacity, employing highly skilled labour and incurring substantial business development expenses. Nevertheless, most companies in this industry are small operators that serve a local market.

Industry operators' equipment and machinery costs are modest, so capital requirements pose only moderate barriers to potential entrants in this industry. Low industry concentration also means that new entrants rarely have to contend with a national brand and the extensive resources large companies can wield... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Billboard & Sign Manufacturing Industry?

This industry manufactures billboards, scoreboards, retail store signage and transit-station advertising displays. Products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.

Industry Products
Billboards Digital signs
Industry Activities
Manufacturing electric backlit signs Manufacturing electrical signs and advertising displaysManufacturing letters and numbers for signs (except wood and paper)Manufacturing neon signs Manufacturing electric scoreboardsManufacturing nonelectric, primarily wood, signs and signboards

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