Industry Analysis & Industry Trends
The industry has been on a bumpy road over the past five years. The recession in the United States, the industry's primary export destination, crippled consumer demand for new vehicles and Canadian production was hampered. Over the next five years, automakers will continue to benefit from steady new car sales; however, rising oil prices may ultimately subdue the true growth potential of the industry as more expensive gas prices generally discourage purchasing new cars. Demand for hybrids and electric vehicles is also likely to rise, leading to greater profitability in the industry... purchase to read more
Industry Report - Industry Products Chapter
Automakers primarily offer consumers a range of subcompact, compact, mid-size, full-size, luxury and sports cars. In general, compact, subcompact and mid-size sedans with fuel-efficient engines have been outperforming the other product segments over the past five years. Consumer trends have skewed recently toward smaller, more eco-friendly vehicles, which has given way to several hybrids, electric vehicles, clean diesel vehicles and other cars that champion strong fuel economy.
Mid-size and full-size sedans
Historically, mid-size and full-size sedans have been the largest product segment for the industry. In 2014, this segment will make up roughly 44.1% of industry revenue... purchase to read more