Industry Analysis & Industry Trends
The industry has been on a bumpy road over the past five years. The recession in the United States, the industry's primary export destination, crippled consumer demand for new vehicles and Canadian production was hampered. Over the next five years, automakers will continue to benefit from steady new car sales; however, rising oil prices may ultimately subdue the true growth potential of the industry as more expensive gas prices generally discourage purchasing new cars. Demand for hybrids and electric vehicles is also likely to rise, leading to greater profitability in the industry... purchase to read more
Industry Report - Industry Products Chapter
To address consumers' changing preferences, automakers have been overhauling their product portfolios. Fuel efficiency has become a top design concern for manufacturers, with more car models featuring hybrid-electric drivetrains, smaller forced-induction engines and more advanced transmissions delivering fuel economy gains.
Midsize and full-size sedans
Midsize and full-size cars are the mainstay of this industry. Over the past 20 years, midsize and compact car sales have gained market share over full-size cars as consumer preferences changed. Skyrocketing gas prices in the early part of the five-year period made consumers trend toward mid-size, more fuel-efficient cars... purchase to read more