Cereal Production in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production in Canada Market Research Report | NAICS 31123CA | Sep 2015

Still hungry: Rising competition from breakfast substitutes will limit industry revenue growth

IBISWorld’s Cereal Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
Add to Cart
Add to Cart
Industry Analysis & Industry Trends

The Cereal Production industry has struggled over the past five years, with economic conditions largely guiding demand fluctuations. Wary of the economy, low consumer confidence drove demand for breakfast cereals, however, economic recovery in subsequent years has limited demand. Furthermore, as the economy began to recover, customers quickly turned away from cereals, rushing to satisfy cravings for alternative breakfast items. In the next five years, the industry will continue to face challenges due to fluctuating demand trends. Nonetheless, appetite for cereal is here to stay, with revenue performance forecast to improve. Canadians will gain disposable income, which will result in mixed demand for cereal products... purchase to read more

Industry Report - Starting a New Business Chapter

The most significant barrier to entry is the capital investment required to start a new firm. Cereal production is highly capital intensive, so operations rely heavily on machinery, equipment, as well as in-depth knowledge of processing efficiencies. Because the level of capital intensity is only increasing, firms that are unable to afford the capital investments will be unable to operate.

Another significant threat to potential entrants is the well-entrenched position of the incumbent firms. These companies experience high brand and customer loyalty and have considerable resources to invest in advertising and promotions to protect and grow their market share... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

This industry acquires raw materials, such as corn, wheat, flour, sugar, malt extract, rice and salt from various sources, and processes these ingredients into ready-to-eat cereal, granola cereal (except bars and clusters) and hot cereal. It also purchases raw materials such as plastic and paperboard containers from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers.

Industry Products
Balanced cerealSweet cerealUnsweetened cerealHot cereal
Industry Activities
Corn breakfast foodsWheat breakfast cerealOatmeal (i.e. cereal breakfast food)Grain breakfast cerealMix grain breakfastManufacturing granola breakfast cereal (except bars and clusters)Manufacturing ready-to-serve breakfast and instant hot cereal foods

View Sample
Select Clients