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Cereal Production in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production in Canada Market Research Report | NAICS 31123CA | Sep 2015

Still hungry: Rising competition from breakfast substitutes will limit industry revenue growth

IBISWorld’s Cereal Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 10-15
-0.1%
Annual Growth 15-20
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Profit
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Employment
3,352
Businesses
25
Industry Analysis & Industry Trends

The Cereal Production industry has struggled over the past five years, with economic conditions largely guiding demand fluctuations. Wary of the economy, low consumer confidence drove demand for breakfast cereals, however, economic recovery in subsequent years has limited demand. Furthermore, as the economy began to recover, customers quickly turned away from cereals, rushing to satisfy cravings for alternative breakfast items. In the next five years, the industry will continue to face challenges due to fluctuating demand trends. Nonetheless, appetite for cereal is here to stay, with revenue performance forecast to improve. Canadians will gain disposable income, which will result in mixed demand for cereal products... purchase to read more

Industry Report - Industry Analysis Chapter

The Cereal Production industry has struggled over the past five years, with economic conditions largely guiding demand fluctuations. According to industry operator, General Mills, Canada ranks third in the world in per capita consumption of cereal, at an annual 4.7 kilograms per person, only behind the United Kingdom and Australia. Wary of the economy, low consumer confidence drove demand for breakfast cereals, however, economic recovery in subsequent years has limited demand. Additionally, the price of wheat rose a staggering 41.4% in 2011. Furthermore, as the economy began to recover, customers quickly turned away from cereals, rushing to satisfy cravings for alternative breakfast items... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

This industry acquires raw materials, such as corn, wheat, flour, sugar, malt extract, rice and salt from various sources, and processes these ingredients into ready-to-eat cereal, granola cereal (except bars and clusters) and hot cereal. It also purchases raw materials such as plastic and paperboard containers from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers.

Industry Products
Balanced cerealSweet cerealUnsweetened cerealHot cereal
 
Industry Activities
Corn breakfast foodsWheat breakfast cerealOatmeal (i.e. cereal breakfast food)Grain breakfast cerealMix grain breakfastManufacturing granola breakfast cereal (except bars and clusters)Manufacturing ready-to-serve breakfast and instant hot cereal foods


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