Cereal Production in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Cereal Production in Canada Market Research Report | NAICS 31123CA | Jun 2016

Still hungry: Rising competition from breakfast substitutes will limit industry revenue growth

The Cereal Production market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Cereal Production industry has struggled over the past five years, with economic conditions largely guiding demand fluctuations. Wary of the economy, low consumer confidence drove demand for breakfast cereals, however, economic recovery in subsequent years has limited demand. Furthermore, as the economy began to recover, customers quickly turned away from cereals, rushing to satisfy cravings for alternative breakfast items. In the next five years, the industry will continue to face challenges due to fluctuating demand trends. Nonetheless, appetite for cereal is here to stay, with revenue performance forecast to improve. Canadians will gain disposable income, which will result in mixed demand for cereal products... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Cereal Production industry has a high level of concentration due to the strength of the major players. Industry concentration increased over the past five years primarily because of an increase in acquisitions. Another contribution is organic growth for major players, which is engendered by continuous product innovation, strong and growing brand loyalty, and aggressive marketing. Major players' product lines typically comprise mid- to low-value, high-volume, branded products. Given the high brand value of these products, the operators can pass on cost increases more easily to their consumers during years of high commodity and energy prices... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Cereal Production Industry?

This industry acquires raw materials, such as corn, wheat, flour, sugar, malt extract, rice and salt from various sources, and processes these ingredients into ready-to-eat cereal, granola cereal (except bars and clusters) and hot cereal. It also purchases raw materials such as plastic and paperboard containers from other manufacturers for packaging purposes. The finished breakfast cereals are subsequently sold to grocery wholesalers, retailers and food service providers.

Industry Products
Ready-to-eat corn breakfast foodsReady-to-eat wheat breakfast foodsOther ready-to-eat grain breakfast foodsHot cereal
Industry Activities
Corn breakfast foodsWheat breakfast cerealOatmeal (i.e. cereal breakfast food)Grain breakfast cerealMix grain breakfastManufacturing granola breakfast cereal (except bars and clusters)Manufacturing ready-to-serve breakfast and instant hot cereal foods

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