Industry Analysis & Industry Trends
Over the past five years, the Coffee and Tea Production industry has fared well, thanks to many consumers valuing the taste and versatility of tea and coffee blends. This trend, coupled with many studies that have shed light on the health benefits of drinking tea on a daily basis, has stimulated consumer demand for coffee and tea products, thus boosting industry revenue. In the five years to 2020, the industry will continue to exhibit growth, due to revitalization in demand from many downstream markets, including supermarkets and grocery stores. In addition, consumers will continue to purchase tea in line with the growing awareness of tea's health merits and whole bean coffee and specialty teas are expected to rise in popularity... purchase to read more
Industry Report - Starting a New Business Chapter
The biggest threat facing potential new entrants is the extremely well entrenched position of the industry's major players. These companies have garnered very high brand and customer loyalty and have considerable resources to invest in advertising and promotions in order to protect and grow their market share.
The major players also experience favourable contracts with key suppliers, such as global coffee bean harvesters in Brazil and Colombia. Typically, global coffee bean and tea leaf harvesters produce the highest quality coffee beans and tea leaves, which coffee and tea producers can obtain using their bulk contracts as leverage to negotiate low prices for input commodities... purchase to read more