Industry Analysis & Industry Trends
The Dating Services industry has hit it off with Canadians over the past five years. The industry has experienced strong growth as a result of a declining stigma regarding the concept of online dating, as well as changing consumer preferences that favour online systems to complete everyday tasks. Furthermore, changing societal values over the past five years has propelled industry growth. Canadians are dating more before settling down with one partner and are choosing to get married later in life. Therefore, industry revenue has expanded due to more Canadians dating multiple people, including through online formats. Over the five years to 2021, the industry will continue to benefit from consumer preferences that favour using online systems, including for forming new relationships... purchase to read more
Industry Report - Industry Investment Chapter
The Dating Services industry has a low level of capital intensity, similar to other personal services industries. For every dollar spent on wages, an estimated $0.09 will be spent on capital investment in 2016. This figure has remained stable over the past five years. Capital investment is mainly limited to computers, software and investment in office space. However, online dating firms have a higher reliance on capital equipment, investing more resources in technology to develop mobile apps and complex algorithms to evaluate data. As a result, depreciation tends to be higher for online operators.
For traditional matchmaking services, the largest capital cost is related to establishing a physical location... purchase to read more