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Direct Selling Companies in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies in Canada Market Research Report | NAICS 45439CA | Jun 2014

Selling out: Despite expansion, fierce external competition will pressure growth

IBISWorld’s Direct Selling Companies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
1.7%
Annual Growth 14-19
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Profit
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Employment
9,808
Businesses
4,683
Industry Analysis & Industry Trends

Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more

Industry Report - Starting a New Business Chapter

The Direct Selling Companies industry exhibits minimal barriers to entry, with low start-up costs and no licensing requirements that prevent new firms from entering. However, competition and market awareness can pose a threat to potential entrants.

Most industry operators are individually owned small establishments that cater to the local community. Therefore, start-up costs are low because there is little need to invest heavily in technological equipment, such as computerized inventory controls and point-of-sale systems. In fact, many multilevel marketing corporations, such as Avon, provide startup kits for as low as $50. High competition, while not regarded as a formal barrier to entry, may prevent new firms from entering the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

This industry sells a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, street corner carts and door-to-door. However, direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsClothing and accessoriesLeisure and educational productsOther products and servicesPersonal care products
 
Industry Activities
Direct selling of clothing and accessoriesDirect selling of wellness productsDirect selling of leisure and educational productsDirect selling of home and family productsDirect selling of other products


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