Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has experienced slow growth as a result of some consumers tightening their purse strings in the face of uncertainty about the health and future of the Canadian economy. Fears of a housing bubble, household debt concerns and low oil prices have damaged consumer confidence, causing many buyers to cut back on discretionary purchases of industry goods, shifting discretionary spending dollars toward discount retailers. The industry is expected to continue its slow growth over the next five years as external competition hampers operators.
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Industry Report - Industry Analysis Chapter
The Direct Selling Companies industry sells a wide array of products directly to consumers, as opposed to establishing a brick-and-mortar presence or an e-commerce site. Instead, direct selling companies hire a substantial number of salespeople who attend trade shows, fairs and other events, in addition to going door-to-door to sell products. Examples of industry products include home furnishings, books, magazines, cosmetics, electronics, appliances, jewellry, toys, food and medical supplies.
Over the past five years, the industry has grown slowly off of a relatively inflated base. The industry was able to rebound quickly in 2011 due to the Canadian economy’s resilience through the downturn... purchase to read more