Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has experienced slow growth as a result of some consumers tightening their purse strings in the face of uncertainty about the health and future of the Canadian economy. Fears of a housing bubble, household debt concerns and low oil prices have damaged consumer confidence, causing many buyers to cut back on discretionary purchases of industry goods, shifting discretionary spending dollars toward discount retailers. The industry is expected to continue its slow growth over the next five years as external competition hampers operators.
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Industry Report - Industry Locations Chapter
The location of direct selling companies in Canada depends on population trends. With more than 35.0 million people dispersed over a large geographic area, the majority of the population tends to live in the southern part of the country, which is also the home to 17 of Canada's largest cities. For example, more than 60.0% of the Canadian population lives in Ontario and Quebec, which have the highest percentage of establishments at 38.3% and 21.3%, respectively, in 2016. These two provinces are followed by British Columbia, which represents 15.3% of industry establishments. The rest of the provinces in this industry largely follow population trends, as well... purchase to read more