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Direct Selling Companies in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies in Canada Market Research Report | NAICS 45439CA | Jun 2016

Slow sales: Despite expansion, fierce external competition will pressure growth

IBISWorld’s Direct Selling Companies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
1.0%
Annual Growth 16-21
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Profit
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Employment
12,977
Businesses
8,121
Industry Analysis & Industry Trends

Over the past five years, the Direct Selling Companies industry has experienced slow growth as a result of some consumers tightening their purse strings in the face of uncertainty about the health and future of the Canadian economy. Fears of a housing bubble, household debt concerns and low oil prices have damaged consumer confidence, causing many buyers to cut back on discretionary purchases of industry goods, shifting discretionary spending dollars toward discount retailers. The industry is expected to continue its slow growth over the next five years as external competition hampers operators.


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Industry Report - Industry SWOT Analysis Chapter

In the 10 years to 2021, industry value added (IVA) for the Direct Selling Companies industry, which measures the industry's contribution to the economy, is expected to increase at an average annual rate of 0.5%. Comparatively, the Canadian GDP is forecast to grow at an annualized 1.9% during the same period. An industry is considered to be in the decline phase of its life cycle when industry growth falls well below that of GDP. In the case of the Direct Selling industry, IVA is expected to stagnate during the 10 year period to 2021. The industry has been in the midst of a slow decline since before the recession... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

This industry sells a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done at home parties and workplaces, street corner carts or done door-to-door. However, direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsPersonal care productsLeisure and educational productsOther products and services
 
Industry Activities
Direct selling of clothing and accessoriesDirect selling of wellness productsDirect selling of leisure and educational productsDirect selling of home and family productsDirect selling of other products


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