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Direct Selling Companies in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies in Canada Market Research Report | NAICS 45439CA | Jun 2014

Selling out: Despite expansion, fierce external competition will pressure growth

IBISWorld’s Direct Selling Companies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
1.7%
Annual Growth 14-19
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Profit
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Employment
9,808
Businesses
4,683
Industry Analysis & Industry Trends

Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more

Industry Report - Industry Investment Chapter

The Direct Selling Companies industry has a low level of capital intensity. IBISWorld estimates that for every dollar spent on wages, industry operators will spend $0.12 in capital investment. This is partly due to the industry relying heavily on human labour rather than computerized systems. Over the past five years, capital intensity has declined slightly; in 2009, for every dollar spent on wages, industry operators spent about $0.14 in capital investment.

For most retail industries capital expenditure includes fixtures and fittings, cash registers, point-of-sale (POS) systems, storage units and other equipment... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

This industry sells a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, street corner carts and door-to-door. However, direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsClothing and accessoriesLeisure and educational productsOther products and servicesPersonal care products
 
Industry Activities
Direct selling of clothing and accessoriesDirect selling of wellness productsDirect selling of leisure and educational productsDirect selling of home and family productsDirect selling of other products


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