Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more
Industry Report - Industry Products Chapter
Home and family care products
Home and family care products are expected to account for about 23.9% of industry revenue in 2014. The home and family products segment includes cleaning supplies and solutions, cookware, cutlery and other kitchenware. Over the five years to 2014, this segment has experienced a modest decline in its share of revenue due to rising competition from mass merchandisers and online retailers. Consumers, who have become increasingly price sensitive in the wake of the recession, have turned to mass merchandisers and e-commerce sites to take advantage of their discounted prices.
Wellness products, which include weight-loss products and dietary supplements, are expected to account for 19.7% of revenue in 2014... purchase to read more