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Direct Selling Companies in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies in Canada Market Research Report | NAICS 45439CA | Jun 2014

Selling out: Despite expansion, fierce external competition will pressure growth

IBISWorld’s Direct Selling Companies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth 09-14
1.7%
Annual Growth 14-19
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Profit
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Employment
9,808
Businesses
4,683
Industry Analysis & Industry Trends

Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Direct Selling Companies industry is highly fragmented with a low level of market share concentration, with the four largest players expected to account for 12.9% of industry revenue in 2014. In the five years to 2014, the industry has managed to continue to expand, adding enterprises at an estimated average annual rate of 11.2%, despite a decline of 16.5% in 2010. According to Statistics Canada, the majority of enterprises are nonemployers, while just under 20.0% will have more than one employee in 2014. During the recession, many direct selling companies were forced out of business because they mainly sell discretionary products that consumers can purchase for less at mass merchandisers and department stores... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

This industry sells a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, street corner carts and door-to-door. However, direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsClothing and accessoriesLeisure and educational productsOther products and servicesPersonal care products
 
Industry Activities
Direct selling of clothing and accessoriesDirect selling of wellness productsDirect selling of leisure and educational productsDirect selling of home and family productsDirect selling of other products


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