Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more
Industry Report - Industry Analysis Chapter
The Direct Selling Companies industry sells a wide array of products directly to consumers, as opposed to establishing a brick-and-mortar presence or an e-commerce site. Instead, direct selling companies hire a substantial number of salespeople who attend trade shows, fairs and other events, in addition to going door-to-door to sell products. Examples of industry products include home furnishings, books, magazines, cosmetics, electronics, appliances, jewelry, toys, food and medical supplies.
Over the past five years, industry growth fluctuated as the Canadian economy recovered and then stagnated following the recession. The industry was able to rebound quickly in 2011 due to the Canadian economy’s resilience through the recession... purchase to read more