Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has been on a roller-coaster ride. When the Canadian economy began to slump with the global economy, consumers, who make up the largest source of industry sales, cut back on discretionary purchases and more frequently sought to save money by shopping at department stores, mass merchandisers and e-commerce retailers. In the next five years, the industry will experience slightly better revenue growth, but the continued presence of fierce external competition will offset this increase... purchase to read more
Industry Report - Starting a New Business Chapter
The Direct Selling Companies industry exhibits minimal barriers to entry, with low start-up costs and no licensing requirements that prevent new firms from entering. However, competition and market awareness can pose a threat to potential entrants.
Most industry operators are individually owned small establishments that cater to the local community. Therefore, start-up costs are low because there is little need to invest heavily in technological equipment, such as computerized inventory controls and point-of-sale systems. In fact, many multilevel marketing corporations, such as Avon, provide startup kits for as low as $50. High competition, while not regarded as a formal barrier to entry, may prevent new firms from entering the industry... purchase to read more