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Direct Selling Companies in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies in Canada Market Research Report | NAICS 45439CA | Jun 2016

Slow sales: Despite expansion, fierce external competition will pressure growth

IBISWorld’s Direct Selling Companies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, the Direct Selling Companies industry has experienced slow growth as a result of some consumers tightening their purse strings in the face of uncertainty about the health and future of the Canadian economy. Fears of a housing bubble, household debt concerns and low oil prices have damaged consumer confidence, causing many buyers to cut back on discretionary purchases of industry goods, shifting discretionary spending dollars toward discount retailers. The industry is expected to continue its slow growth over the next five years as external competition hampers operators.

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Industry Report - Industry Analysis Chapter

The Direct Selling Companies industry sells a wide array of products directly to consumers, as opposed to establishing a brick-and-mortar presence or an e-commerce site. Instead, direct selling companies hire a substantial number of salespeople who attend trade shows, fairs and other events, in addition to going door-to-door to sell products. Examples of industry products include home furnishings, books, magazines, cosmetics, electronics, appliances, jewellry, toys, food and medical supplies.

Over the past five years, the industry has grown slowly off of a relatively inflated base. The industry was able to rebound quickly in 2011 due to the Canadian economy’s resilience through the downturn... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

This industry sells a product or service from person to person, away from a fixed retail location. Retailers in the industry are known as independent consultants, distributors or representatives. Sales are usually done at home parties and workplaces, street corner carts or done door-to-door. However, direct sellers of food for immediate consumption and fuel are excluded from this industry.

Industry Products
Home and family care productsWellness productsPersonal care productsLeisure and educational productsOther products and services
Industry Activities
Direct selling of clothing and accessoriesDirect selling of wellness productsDirect selling of leisure and educational productsDirect selling of home and family productsDirect selling of other products

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