Industry Analysis & Industry Trends
The strengthening loonie has made imported spirits relatively cheaper for Canadians, which has led to a decrease in revenue for the domestic Distilleries industry. Over the past five years, IBISWorld anticipates the value of the dollar to increase at a 1.2% annualized rate relative to the currencies of the country's major trading partners. Adding to industry woes, per capita alcohol consumption is on track to deflate about 0.8% per year on average over the same period. Thus, revenue is expected to fall at a 1.0% annualized five-year rate, including a 0.5% decline in 2013 to total an estimated $943.0 million.
Despite a contracting market for domestic brews, the Distilleries industry has seen an influx of new businesses... purchase to read more
Industry Report - Industry Products Chapter
Canadian whisky is the only spirit produced by the Distilleries industry that is protected by appellation laws; just as cognac is a grape brandy distilled in the Cognac region of France, Canadian Whisky must be distilled and aged in Canada with several specific caveats.
IBISWorld estimates that 37.1% of revenue stems from whisky production. Leading Canadian Whisky brands include Crown Royal, Wiser's and Canadian Club. During the past five years, this segment has benefited from rising whisky consumption in the United States. As a result, an increasing proportion of whisky is being exported.
During the past five years, favourable consumer trends have expanded the vodka segment to 29.5% of revenue... purchase to read more