Industry Analysis & Industry Trends
The Gold Driving Ranges and Family Fun Centres industry has struggled to get consumers in the door, causing industry revenue to decline in the five years to 2014. To combat this decline, industry operators are relocating to busier areas. This will likely cause revenue to increase in the five years to 2019... purchase to read more
Industry Report - Industry Analysis Chapter
Over the past five years, the Golf Driving Ranges and Family Fun Centres industry has contended with generating consumer attendance volumes that offset substantial fixed operational costs. To cut operational costs, many family fun centres have customized their point-of-sale (POS) systems to create programs that are individually tailored toward a business' service offering. However, the industry has grappled with high operational costs due to industry establishments requiring large spaces of land, as well as the need to upgrade and refurbish facilities and recreational equipment to attract consumers.
During the five-year period, to develop a strong customer base, many family fun centres have focused on redemption games, which typically include point-based prizes... purchase to read more