Industry Analysis & Industry Trends
Falling consumer demand and lower print advertising revenue have devastated the Magazine and Periodical Publishing industry. Readers, with ever-increasing access to digital media, have opted to consume digital publications instead of printed magazines and periodicals. This trend has been fuelled by the swift adoption of tablet computers and the increasing capabilities of smartphones. In the coming years, publishers will refocus on strengthening their digital offerings. As more consumers adopt the digital form, advertisers will follow suit through higher and more targeted digital advertising. To capture digital advertising, publishers will expand their digital presence, although competition from online-only publications will accelerate... purchase to read more
Industry Report - Industry Analysis Chapter
Declining demand from consumers and advertisers alike has devastated the industry, with revenue expected to decline an average 2.3% annually to $2.1 billion in the five years to 2015, including a 1.0% drop in 2015. Consumption of media is quickly moving to digital forms, lowering demand for magazine subscriptions. Advertisers are taking advantage of the online advertising frontier and have lowered their expenditure on print. Accordingly, publishers are increasing their digital presence, but their gains have been insufficient in offsetting the steady decline of print advertising and subscription rates.
The entire media landscape is evolving, and media consumption trends reveal a swift and steady transition to digital products... purchase to read more