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Magazine & Periodical Publishing in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Magazine & Periodical Publishing in Canada Market Research Report | NAICS 51112CA | May 2015

Lifestyle issue: Publishers will refocus on strengthening their digital offerings

IBISWorld’s Magazine & Periodical Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 10-15
-2.3%
Annual Growth 15-20
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Profit
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Employment
8,530
Businesses
1,540
Industry Analysis & Industry Trends

Falling consumer demand and lower print advertising revenue have devastated the Magazine and Periodical Publishing industry. Readers, with ever-increasing access to digital media, have opted to consume digital publications instead of printed magazines and periodicals. This trend has been fuelled by the swift adoption of tablet computers and the increasing capabilities of smartphones. In the coming years, publishers will refocus on strengthening their digital offerings. As more consumers adopt the digital form, advertisers will follow suit through higher and more targeted digital advertising. To capture digital advertising, publishers will expand their digital presence, although competition from online-only publications will accelerate... purchase to read more

Industry Report - Industry Analysis Chapter

Declining demand from consumers and advertisers alike has devastated the industry, with revenue expected to decline an average 2.3% annually to $2.1 billion in the five years to 2015, including a 1.0% drop in 2015. Consumption of media is quickly moving to digital forms, lowering demand for magazine subscriptions. Advertisers are taking advantage of the online advertising frontier and have lowered their expenditure on print. Accordingly, publishers are increasing their digital presence, but their gains have been insufficient in offsetting the steady decline of print advertising and subscription rates.

The entire media landscape is evolving, and media consumption trends reveal a swift and steady transition to digital products... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Magazine & Periodical Publishing Industry?

This industry produces and distributes magazines and periodicals in print and online. This industry does not include operators that exclusively sell online magazines or periodicals.

Industry Products
General interest - EnglishGeneral interest -FrenchBusiness and trade - EnglishBusiness and trade - French
 
Industry Activities
Selling magazines and periodicalsDistributing magazines and periodicalsResearching topicsEditing articlesDesigning advertisementsDesigning articles


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