Printing in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Printing in Canada Market Research Report | NAICS 32311CA | Mar 2016

Fine print: Industry revenue will fall as digital media increasingly replaces paper publications

IBISWorld’s Printing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The Printing industry has faced several challenges over the past five years, the most significant of which has been rising competition from digital media. As readers and ad dollars have moved online, publishers and advertisers alike have reduced their investments in traditional print products. Meanwhile, advances in workflow software and online communication have facilitated easier offshoring of work. Over the next five years, offshoring trends and Canadian consumers' shift to digital media will continue to constrain demand for the Printing industry. Exports, which surged in 2014 and 2015 due to a weak dollar and helped temper the industry's decline, are also expected to fall over the next five years as the dollar rebounds and US print demand drops... purchase to read more

Industry Report - Industry Analysis Chapter

The Printing industry has declined over the past five years, primarily due to the growing prevalence of digital media. Publishers and advertisers, which combined account for roughly one-third of industry sales, have increasingly shifted their focus online. Although advertising expenditure in Canada has increased over the past five years, this growth is expected to have been entirely in digital platforms. Advertisers can use social media and other digital tools to more effectively target specific demographics. Consequently, although direct mail, periodical inserts and other industry advertising products maintain their place in many marketing strategies, demand for them has fallen... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Printing Industry?

This industry includes companies that primarily provide commercial printing services including lithographic, gravure, flexographic, letterpress and digital printing services. Printers also provide screen printing on stationery, labels, apparel and textile products. This industry also includes companies that print and bind books and pamphlets without publishing.

Industry Products
LithographicFlexographicDigitalBusiness formsBooksScreen printingGravure
Industry Activities
Commercial screen printingQuick printingDigital printingManifold business forms printingGravure printingMagazines and periodicals printing (without publishing)Newspaper printing (without publishing)Offset printingBook printing (without publishing)Lithographic printing

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