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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | May 2014

Reaching out: Opportunities in digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$615m
Annual Growth 09-14
1.1%
Annual Growth 14-19
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Profit
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Employment
2,930
Businesses
1,521
Industry Analysis & Industry Trends

As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Starting a New Business Chapter

Overall, the industry has a low level of barriers to entry. Although there are no formal regulatory barriers to entry and little capital requirements, firms wishing to enter the industry must compete with large global incumbent firms. It is unlikely that a new operator would be able to effectively compete against these global integrated and well-established public relations firms, due to the substantial resources that the global firms have.

Additionally, another barrier to entry for a potential entrant can be experience. In order to provide certain services, firms need to have some legal background and a relatively high level of education... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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