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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Apr 2016

The public eye: Rising prevalence of digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$712m
Annual Growth 11-16
4.4%
Annual Growth 16-21
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Profit
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Employment
5,899
Businesses
1,539
Industry Analysis & Industry Trends

Operators in the Public Relations (PR) Firms industry are benefiting from increased demand for outreach efforts aligned with digital and social media trends, which has led to steady revenue growth in recent years. During the past five years, industry operators have experienced rising competition from advertising agencies, management consultants and marketing agencies that have increasingly expanded their selection of services to include PR. In addition, many multinational and highly diversified media companies have acquired smaller operators to expand their service offerings over the past five years. Moving forward, PR agencies will increasingly use social media platforms, blogs and other forms of digital communication to craft client images... purchase to read more

Industry Report - Starting a New Business Chapter

Overall, the industry has a low level of barriers to entry. Although there are no formal regulatory barriers to entry and little capital requirements, firms wishing to enter the industry must compete with large global incumbent firms. It is unlikely that a new operator would be able to effectively compete against these global integrated and well-established public relations firms, due to the substantial resources that the global firms have.

Additionally, another barrier to entry for a potential entrant can be experience. In order to provide certain services, firms need to have some legal background and a relatively high level of education... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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