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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Mar 2015

Reaching out: New opportunities in digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$643m
Annual Growth 10-15
1.8%
Annual Growth 15-20
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Profit
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Employment
3,004
Businesses
1,698
Industry Analysis & Industry Trends

The Public Relations Firms industry has grown in the past five years as higher corporate profit margins enabled businesses to expand their marketing budgets. Firms have benefited particularly from increased demand for digital outreach efforts, which has led to steady revenue growth in the five years to 2015. This growth has come despite heightened competition as multinational and highly diversified media companies increasingly acquire small industry firms to expand their services offerings. In the five years to 2020, the industry will continue to exhibit robust growth due to greater public relations spending by businesses... purchase to read more

Industry Report - Industry Investment Chapter

The Public Relations Firms industry has a low level of capital intensity. Industry operators typically invest $0.03 in capital for every dollar spent on labour. In 2015, wages are expected to account for about 41.0% of revenue, while depreciation is expected to makes up about 1.1%. Although the industry uses some equipment, primarily in the form of computers and software, employees perform most of the work for public relations firms. Workers have a significant amount of face-to-face contact with clients and must offer a high degree of client service. Additionally, employees must have great knowledge and skills, including creativity in order to develop effective promotional campaigns... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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