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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Mar 2015

Reaching out: New opportunities in digital media will lead to industry expansion

The Public Relations Firms market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$643m
Annual Growth 10-15
1.8%
Annual Growth 15-20
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Profit
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Employment
3,004
Businesses
1,698
Industry Analysis & Industry Trends

The Public Relations Firms industry has grown in the past five years as higher corporate profit margins enabled businesses to expand their marketing budgets. Firms have benefited particularly from increased demand for digital outreach efforts, which has led to steady revenue growth in the five years to 2015. This growth has come despite heightened competition as multinational and highly diversified media companies increasingly acquire small industry firms to expand their services offerings. In the five years to 2020, the industry will continue to exhibit robust growth due to greater public relations spending by businesses... purchase to read more

Industry Report - Starting a New Business Chapter

Overall, the industry has a low level of barriers to entry. Although there are no formal regulatory barriers to entry and little capital requirements, firms wishing to enter the industry must compete with large global incumbent firms. It is unlikely that a new operator would be able to effectively compete against these global integrated and well-established public relations firms, due to the substantial resources that the global firms have.

Additionally, another barrier to entry for a potential entrant can be experience. In order to provide certain services, firms need to have some legal background and a relatively high level of education... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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