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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Apr 2016

The public eye: Rising prevalence of digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$712m
Annual Growth 11-16
4.4%
Annual Growth 16-21
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Profit
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Employment
5,899
Businesses
1,539
Industry Analysis & Industry Trends

Operators in the Public Relations (PR) Firms industry are benefiting from increased demand for outreach efforts aligned with digital and social media trends, which has led to steady revenue growth in recent years. During the past five years, industry operators have experienced rising competition from advertising agencies, management consultants and marketing agencies that have increasingly expanded their selection of services to include PR. In addition, many multinational and highly diversified media companies have acquired smaller operators to expand their service offerings over the past five years. Moving forward, PR agencies will increasingly use social media platforms, blogs and other forms of digital communication to craft client images... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Public Relations Firms industry has a low level of market share concentration. Although there are a few prominent firms at the top of the industry, including major player National Public Relations Inc., there are a large number of small public relations (PR) firms. Large firms in the industry typically operate on a national and international level and focus on large, high-value clients. Large players are able to secure long-term contracts with clients and generate revenue from a wider array of services compared to small firms, increasing their proportion of total revenue. On the other hand, the industry has many owner-operators, including sole proprietors and firms with working partners but without employees... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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