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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | May 2014

Reaching out: Opportunities in digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$615m
Annual Growth 09-14
1.1%
Annual Growth 14-19
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Profit
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Employment
2,930
Businesses
1,521
Industry Analysis & Industry Trends

As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Industry Investment Chapter

The Public Relations Firms industry has a low level of capital intensity. Industry operators typically invest $0.03 in capital for every dollar spent on labour. In 2014, wages are expected to account for about 42.3% of revenue, while depreciation is expected to makes up about 1.2%. Although the industry uses some equipment, primarily in the form of computers and software, employees perform most of the work for public relations firms. Workers have a significant amount of face-to-face contact with clients and must offer a high degree of client service. Additionally, employees must have great knowledge and skills, including creativity in order to develop effective promotional campaigns... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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