Industry Analysis & Industry Trends
As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more
Industry Report - Industry Products Chapter
Public relations (PR) firms manage the communications between organizations and the public to promote favourable relationships and portray a desired image. Included in industry services are improving the profile and image of a company or its board members, assisting consumers' understanding of a product or service, and informing shareholders of company activities. PR firms also monitor the media on behalf of clients to immediately correct or counteract any adverse comments, information or misleading statements.
Corporate media and investor relations
Corporate media and investor relations make up the largest portion of industry revenue in 2014, accounting for about 34.0%... purchase to read more