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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | May 2014

Reaching out: Opportunities in digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$615m
Annual Growth 09-14
1.1%
Annual Growth 14-19
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Profit
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Employment
2,930
Businesses
1,521
Industry Analysis & Industry Trends

As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Industry Analysis Chapter

The Public Relations (PR) Firms industry undertakes a variety of communication and public outreach activities on behalf of clients, including managing a client's reputation, publicizing a product or service and maintaining relationships with key stakeholders. Industry firms typically generate revenue through the spending of advertising and marketing budgets of client organizations in both the public and private sectors. Consequently, industry revenue is dependent on advertising budgets and trends in line with corporate profit and the general state of the economy. In addition, media consumption trends have a strong impact on industry performance; during the five years to 2014, increasing consumer use of digital media has transformed the way organizations communicate with the public... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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