Industry Analysis & Industry Trends
Though the industry declined slightly during the past five years, increased government campaigns helped keep revenue from falling too much. Over the next five years, the industry will keep moving aggressively into digital media, causing growth but also fragmentation as firms increasingly specialize... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Public Relations industry is in the mature stage of its industry life cycle. Over the 10 years to 2018, industry value added is forecast to rise at an average annual rate of 2.0%. Comparatively, over the same 10-year period, Canada's GDP is forecast to rise at an annualized rate of 2.4%. As a result, the Public Relations industry is maintaining its share of the overall economy, a key indicator of its mature life cycle stage.
The industry has stable growth prospects, public relations agents and other communications specialists are used by a wide variety of downstream clients. These include government clients, telecommunications, health and medical services, manufacturers, information and finance companies, among others... purchase to read more