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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Mar 2013

Reaching out: Opportunities in digital media will cause firm specialization and industry expansion

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$567m
Annual Growth 08-13
0.1%
Annual Growth 13-18
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Profit
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Employment
3,600
Businesses
1,491
Industry Analysis & Industry Trends

Though the industry declined slightly during the past five years, increased government campaigns helped keep revenue from falling too much. Over the next five years, the industry will keep moving aggressively into digital media, causing growth but also fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Industry Locations Chapter

The distribution of public relations firms generally falls in line with the population distribution. Companies in the industry typically locate near clients, with the highest percentage of establishments located in Ontario and Quebec at 45.1% and 22.5%, respectively. Canada has a total population of more than 34 million, with people dispersed over a large geographic area. However, the majority of the population lives in the southern part of the country, which also has 17 of Canada's largest cities. For example, about 62.0% of the Canadian population lives in the provinces of Quebec and Ontario. Additionally, many PR agencies are now owned by large advertising agencies that are located in these provinces... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and create promotional events. These activities are designed to promote the interests and image of their clients as well as publicize activities and events. This includes communication with the general public as well as employees, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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