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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | May 2014

Reaching out: Opportunities in digital media will lead to industry expansion

The Public Relations Firms market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$615m
Annual Growth 09-14
1.1%
Annual Growth 14-19
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Profit
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Employment
2,930
Businesses
1,521
Industry Analysis & Industry Trends

As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Public Relations industry is in the mature stage of its industry life cycle. Over the 10 years to 2019, industry value added is forecast to rise at an average annual rate of 2.5%. Comparatively, over the same 10-year period, Canada's GDP is forecast to rise at an annualized rate of 2.4%. As a result, the Public Relations industry is maintaining its share of the overall economy, a key indicator of its mature life cycle stage.

The industry has stable growth prospects, as public relations agents and other communications specialists are used by a wide variety of downstream clients. These include government and non-profit clients, telecommunications, health and medical services, manufacturers, information and finance companies, among others... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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