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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Apr 2016

The public eye: Rising prevalence of digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$712m
Annual Growth 11-16
4.4%
Annual Growth 16-21
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Profit
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Employment
5,899
Businesses
1,539
Industry Analysis & Industry Trends

Operators in the Public Relations (PR) Firms industry are benefiting from increased demand for outreach efforts aligned with digital and social media trends, which has led to steady revenue growth in recent years. During the past five years, industry operators have experienced rising competition from advertising agencies, management consultants and marketing agencies that have increasingly expanded their selection of services to include PR. In addition, many multinational and highly diversified media companies have acquired smaller operators to expand their service offerings over the past five years. Moving forward, PR agencies will increasingly use social media platforms, blogs and other forms of digital communication to craft client images... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Public Relations industry is in the mature stage of its industry life cycle. Over the 10 years to 2021, industry value added (IVA), a measure of the industry's contribution to the overall economy, is forecast to rise at an average annual rate of 3.6%. Comparatively, over the same 10-year period, Canada's GDP is forecast to rise at an annualized rate of 1.9%. As a result, the Public Relations industry is maintaining its share of the overall economy, a key indicator of its mature life cycle stage.

The industry has stable growth prospects, as public relations agents and other communications specialists are used by a wide variety of downstream clients... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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