Industry Analysis & Industry Trends
The Public Relations Firms industry has grown in the past five years as higher corporate profit margins enabled businesses to expand their marketing budgets. Firms have benefited particularly from increased demand for digital outreach efforts, which has led to steady revenue growth in the five years to 2015. This growth has come despite heightened competition as multinational and highly diversified media companies increasingly acquire small industry firms to expand their services offerings. In the five years to 2020, the industry will continue to exhibit robust growth due to greater public relations spending by businesses... purchase to read more
Industry Report - Industry Products Chapter
Public relations (PR) firms manage the communications between organizations and the public to promote favourable relationships and portray a desired image. Included in industry services are improving the profile and image of a company or its board members, assisting consumers' understanding of a product or service, and informing shareholders of company activities. PR firms also monitor the media on behalf of clients to immediately correct or counteract any adverse comments, information or misleading statements.
Corporate media and investor relations
Corporate media and investor relations make up the largest portion of industry revenue, accounting for about 34.0%... purchase to read more