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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Apr 2016

The public eye: Rising prevalence of digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$712m
Annual Growth 11-16
4.4%
Annual Growth 16-21
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Profit
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Employment
5,899
Businesses
1,539
Industry Analysis & Industry Trends

Operators in the Public Relations (PR) Firms industry are benefiting from increased demand for outreach efforts aligned with digital and social media trends, which has led to steady revenue growth in recent years. During the past five years, industry operators have experienced rising competition from advertising agencies, management consultants and marketing agencies that have increasingly expanded their selection of services to include PR. In addition, many multinational and highly diversified media companies have acquired smaller operators to expand their service offerings over the past five years. Moving forward, PR agencies will increasingly use social media platforms, blogs and other forms of digital communication to craft client images... purchase to read more

Industry Report - Industry Analysis Chapter

The Public Relations Firms industry undertakes a variety of communication and public outreach activities on behalf of clients, including managing a client’s reputation, publicizing a product or service and maintaining relationships with key stakeholders. Public relations (PR) firms generate revenue from the advertising and marketing budgets of organizations in both the public and private sectors. Consequently, industry revenue is dependent on advertising budgets and trends in line with corporate profit and the general state of the economy. In addition, media consumption trends have a strong impact on industry performance; during the five years to 2016, increasing consumer use of digital and social media has transformed the way organizations communicate with the public... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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