Industry Analysis & Industry Trends
As overall corporate profit continues to recover from the recession, business have begun to raise their advertising and marketing budgets, benefiting industry operators. During the past five years, the industry has been propelled by active movement into the digital media sphere, creating growth opportunities along with fragmentation as firms increasingly specialize... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Public Relations industry is in the mature stage of its industry life cycle. Over the 10 years to 2019, industry value added is forecast to rise at an average annual rate of 2.5%. Comparatively, over the same 10-year period, Canada's GDP is forecast to rise at an annualized rate of 2.4%. As a result, the Public Relations industry is maintaining its share of the overall economy, a key indicator of its mature life cycle stage.
The industry has stable growth prospects, as public relations agents and other communications specialists are used by a wide variety of downstream clients. These include government and non-profit clients, telecommunications, health and medical services, manufacturers, information and finance companies, among others... purchase to read more