Industry Analysis & Industry Trends
Though the industry declined slightly during the past five years, increased government campaigns helped keep revenue from falling too much. Over the next five years, the industry will keep moving aggressively into digital media, causing growth but also fragmentation as firms increasingly specialize... purchase to read more
Industry Report - Starting a New Business Chapter
Overall, the industry has a low level of barriers to entry. Although there are no formal regulatory barriers to entry and little capital requirements, firms wishing to enter the industry must compete with large global incumbent firms. It is unlikely that a new operator would be able to effectively compete against these global integrated and well-established public relations firms, due to the substantial resources that the global firms have.
Additionally, another barrier to entry for a potential entrant can be experience. In order to provide certain services, firms need to have some legal background and a relatively high level of education... purchase to read more