SEARCH   
MEMBER LOGIN    

Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Mar 2015

Reaching out: New opportunities in digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$643m
Annual Growth 10-15
1.8%
Annual Growth 15-20
Add to Cart
Profit
Add to Cart
Employment
3,004
Businesses
1,698
Industry Analysis & Industry Trends

The Public Relations Firms industry has grown in the past five years as higher corporate profit margins enabled businesses to expand their marketing budgets. Firms have benefited particularly from increased demand for digital outreach efforts, which has led to steady revenue growth in the five years to 2015. This growth has come despite heightened competition as multinational and highly diversified media companies increasingly acquire small industry firms to expand their services offerings. In the five years to 2020, the industry will continue to exhibit robust growth due to greater public relations spending by businesses... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Public Relations Firms industry has a low level of market share concentration. In 2015, IBISWorld estimates the four largest public relations (PR) firms will account for 25.1% of industry revenue. Although there are a few prominent firms at the top of the industry, including major players Omnicom and National Public Relations Inc., there are a large number of small PR firms. Large firms in the industry typically operate on a national and international level and focus on large, high-value clients. Large players are able to secure long-term contracts with clients and generate revenue from a wider array of services compared to small firms, increasing their proportion of total revenue... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients' interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients' exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


View Sample
Quote
Select Clients