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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Mar 2013

Reaching out: Opportunities in digital media will cause firm specialization and industry expansion

IBISWorld’s Public Relations Firms market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$567m
Annual Growth 08-13
0.1%
Annual Growth 13-18
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Profit
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Employment
3,600
Businesses
1,491
Industry Analysis & Industry Trends

Though the industry declined slightly during the past five years, increased government campaigns helped keep revenue from falling too much. Over the next five years, the industry will keep moving aggressively into digital media, causing growth but also fragmentation as firms increasingly specialize... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Public Relations Firms industry has a low level of market share concentration. In 2013, IBISWorld estimates the four largest PR firms account for less than 35.0% of industry revenue. Although there are a few prominent firms at the top of the industry, including major players Omnicom and WPP PLC, there are a large number of small PR firms. Large firms in the industry typically operate on a national and international level and focus on large, high-value clients. Large players are able to secure long-term contracts with clients and generate revenue from a wider array of services compared to small firms, increasing their proportion of total revenue. On the other hand, the industry has many owner-operators, including sole proprietors and firms with working partners but without employees... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and create promotional events. These activities are designed to promote the interests and image of their clients as well as publicize activities and events. This includes communication with the general public as well as employees, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements.

Industry Products
Corporate media and investor relationsProduct media relationsPublic affairs and community relationsSpecial events
 
Industry Activities
Public relations agenciesLobbying servicesPolitical consulting servicesPublic relations consulting


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