Be our guest: Rising levels of disposable income will generate demand for industry services

The Convention and Visitor Bureaus industry in Canada primarily markets local communities to leisure and business travellers. Industry operators assist organizations in finding facilities and booking spaces for events, such as conventions, conferences and meetings. In addition, participants provide information on local attractions and accommodations. In recent years, rising levels of disposable income and increased consumer spending have generated demand for industry services among domestic consumers, while favourable exchange rates caused by the weak Canadian dollar have encouraged a substantial number of international clients to host conventions and plan vacations in Canada. Industry operators have also experienced mounting external competition in recent years...read more.

Industry Statistics & Market Size
Revenue
$290m
Annual Growth 14-19
3.3%
Forecast Growth 19-24
Profit
Employment
1,370
Businesses
226

Industry Threats & Opportunities

  • Rising levels of disposable income and increased consumer spending have generated demand for industry services
  • New technology has introduced significant competition to bureaus
  • Tourism bureaus will benefit from improvements in Canadian consumer conditions
  • Industry Report - Starting a New Business Chapter

    The Convention and Visitor Bureaus industry in Canada has moderate barriers to entry, largely due to the initial capital costs required to purchase computer reservation systems, develop and maintain an effective internet presence and meet the cost of marketing through advertisements, brochures and other literature. Larger operators frequently receive government funding, so competing with industry leaders is also difficult. In addition, the maintenance of convention centre facilities is expensive, and there are substantial costs associated with professional liability insurance and association memberships. However, the largest barrier to industry entry is introducing a service or destination to the market. Man...purchase to read more.

    Additional Insights for the Convention & Visitor Bureaus Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Convention & Visitor Bureaus Industry are

  • Market research and understanding
  • Access to multiskilled and flexible workforce
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Corporate profit in the Convention & Visitor Bureaus industry impact industry performance..

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    What's in this report

    What is the Convention & Visitor Bureaus Industry?

    This industry comprises convention and visitor bureaus that market and promote communities and local facilities to business and leisure travellers, assist organizations in locating meeting and convention sites, provide travel information on an area’s attractions and accommodations and organize group tours of local attractions.

    Industry Products
  • Convention planning and hosting services
  • Visitor information and sightseeing tour services
  • Industry Activities
  • Convention planning services
  • Visitor information and sightseeing tour services
  • Conference, reunion and gala planning services
  • Exposition planning and hosting services
  • Reserving tickets for travel and events
  • Operating welcome centres
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Corporate profit
  • Inbound international travel
  • Leisure time
  • Consumer Confidence Index

  • Current Performance
  • Keeping up with consumer preferences
  • Growing green
  • Chart: Revenue Growth

  • Industry Outlook
  • Competing for attention
  • Industry landscape
  • Table: Convention & Visitor Bureaus Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Convention & Visitor Bureaus Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agencies in Canada
  • Trade Show & Event Planning in Canada
  • Hotels & Motels in Canada
  • Tour Operators in Canada

  • Key Selling Industries
  • Graphic Designers in Canada
  • Office Supply Stores in Canada
  • Printing in Canada
  • Trade Show & Event Planning in Canada

  • Products & Services
  • Convention planning and hosting services
  • Visitor information and sightseeing tour services
  • Other
  • Chart: Convention & Visitor Bureaus Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Leisure travellers aged 35 to 54
  • Leisure travellers aged 34 and younger
  • Leisure travellers aged 55 and older
  • Business travellers
  • Chart: Major Market Segmentation for the Convention & Visitor Bureaus Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Convention & Visitor Bureaus

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Convention & Visitor Bureaus Industry

  • Industry Globalization
    Vancouver Convention Centre, Metro Toronto Convention Centre, Palais des congres de Montreal, Shaw Centre,
  • Table: Vancouver Convention Centre - financial performance
  • Table: Metro Toronto Convention Centre - financial performance
  • Table: Palais des congres de Montreal - financial performance
  • Table: Shaw Centre - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Convention & Visitor Bureaus Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Convention & Visitor Bureaus Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Consumer spending (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Convention
  • A large meeting or conference that typically takes place over several days and brings together individuals with a shared interest.
  • Packaged Tour
  • A tour that includes prearranged and prepaid air travel, accommodations and other activities (e.g. sightseeing).
  • Visitor Bureau
  • An organization that provides information services to tourists and undertakes general tourism promotional activities for a state or city.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Convention & Visitor Bureaus market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Convention & Visitor Bureaus:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Convention & Visitor Bureaus market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Convention & Visitor Bureaus, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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