Plugged in: The industry will grow despite the increasing threat of online streaming services

The longstanding health of the Cable Networks industry in Canada has been compromised. Both consumers and the Canadian government have increasingly explored potential alternatives to the cable distribution model, which has limited expansion over the past five years. Internet-based streaming services, such as Netflix and Hulu, have posed a threat to the industry's stronghold on TV programming, and increasing domestic investment by these companies have taken its toll on industry operations. The industry's tepid growth during the current period is a result of both external competition and a regulatory landscape that has hindered expansionary strategies. Despite intensifying competition, content diversification and tiered pricing models are expected to pave the way for more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Cable networks will forge ahead by expanding current service offerings and catering to consumer preferences
  • Cable networks have invested heavily in upgrading their content to HD formats
  • Consumer spending on subscriptions is projected to pick up
  • Industry Report - Industry SWOT Analysis Chapter

    The Cable Networks industry in Canada is in the mature phase of its life cycle, characterized by slow growth rates, industry consolidation and market acceptance. Industry value added (IVA), which is a measure of an industry’s contribution to the overall economy, is forecast to grow an annualized 1.0% over the 10 years to 2023. This rate is lower than the expected expansion of GDP at an annualized rate of 1.9% during the same period. This growth underperforms the economy as a whole and is reflective of the industry’s diminishing ability to compete with external competition. The industry is increasingly fighting for a saturated market dominated by the largest companies and new threats from media platforms that operate outside of the industry. How...purchase to read more.

    Additional Insights for the Cable Networks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cable Networks Industry are

  • Close monitoring of competition
  • Ability to quickly adopt new technology
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Number of fixed broadband connections and Total advertising expenditure in the Cable Networks industry impact industry performance..

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    What's in this report

    What is the Cable Networks Industry?

    This industry distributes TV programs on a subscription or fee basis through cable systems. Industry operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.

    Industry Products
  • Subscriber revenue
  • Sales of local air time
  • Sales of national air time
  • Industry Activities
  • facilities for subscription- or fee-based broadcasting
  • Acquisition or programming for supply to third-party broadcasters
  • Limited format programming of news, sports and educational programs
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of fixed broadband connections
  • Total advertising expenditure
  • Leisure time
  • Per capita disposable income

  • Current Performance
  • Accelerated competition
  • Completing the transition to HD, 4K and 5K
  • Sporadic growth
  • Regulatory landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Content and service diversification
  • Competition escalates
  • Changes in the cable landscape
  • Table: Cable Networks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cable Networks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Movie & Video Distribution in Canada
  • Movie, TV & Video Production in Canada
  • TV Broadcasting in Canada

  • Products & Services
  • Subscriber revenue
  • Sales of national air time
  • Other
  • Sales of local air time
  • Chart: Cable Networks Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Drama and comedy audiences
  • Sports audiences
  • General program audiences
  • News audiences
  • Informational programming audiences
  • Documentary audiences
  • Game show audiences
  • Music program audiences
  • Chart: Major Market Segmentation for the Cable Networks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesDepreciationRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Cable Networks

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cable Networks Industry

  • Industry Globalization
    Bell Media Inc., Corus Entertainment Inc., Rogers Communications Inc., Quebecor Inc.,
  • Table: Bell Media Inc. - financial performance
  • Table: Corus Entertainment Inc. - financial performance
  • Table: Rogers Communications Inc. - financial performance
  • Table: Quebecor Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cable Networks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cable Networks Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of fixed broadband connections (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broadcast Television
  • The traditional method of transmitting open television signals through radio waves.
  • Cable Television
  • Subscription-based transmission of television via coaxial cable or fibre-optic cable infrastructure.
  • Churn Rate
  • A measure of the number of individuals that choose to discontinue their cable services over a specific period.
  • Pay-Per-View
  • Cable service in which a cable network can offer a private telecast of a live or nonrecurring event for a limited time to those who choose to purchase the content.
  • Pay-Tv
  • Premium subscription-based cable television programming that requires an additional recurring payment in addition to regular subscription fees.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cable Networks market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
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    This report on Cable Networks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cable Networks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cable Networks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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