Sincere condolences: Industry operators grapple with paperless substitutes, which have rendered some products obsolete

Over the five years to 2018, operators in the Greeting Cards and Other Publishing industry have grappled with the advent of paperless substitutes, which have rendered some industry products obsolete. For example, digital substitutes, particularly those on smartphones and tablets, have cut into demand for paper-based calendars and time schedulers. Over the five years to 2023, the industry will continue to steadily decline. As more consumers connect to the internet, the will become increasingly likely to purchase e-cards and use virtual calendars and planners. Increased demand for these alternative goods will continue to cipher consumer dollars from this industry, causing revenue to decline at an annualized rate of 9.6% to $215.1 more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Industry revenue is expected to fall, despite operators’ efforts to develop market niches
  • Personalized greeting cards grew in popularity over the past five years
  • Rising stamp prices will pose a challenge to greeting card publishers
  • Industry Report - Industry Products Chapter

    Greeting cardsGreeting cards are estimated to account for 65.5% of total revenue, with greeting cards sold in single formats making up 53.3% of revenue. Greeting cards sold in boxed sets comprise an estimated 12.2% of total revenue.According to data from Carlton Cards, Canadians purchase an estimated 600 million greeting cards each year. The most popular cards are Christmas cards, which account for 28.5% of total greeting card sales, followed by cards for Valentine's Day (10.0%), Mother's Day (2.5%), Easter (2.2%) and Father's Day (2.0%), according to the Gift Packaging and Greeting Card Association of Canada. Other greeting card sales are derived from cards for Halloween, Thanksgiving, St. Patrick's Day, the Jewish New Year and Hanukkah. The...purchase to read more.

    Additional Insights for the Greeting Cards & Other Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Greeting Cards & Other Publishing Industry are

  • Access to niche markets
  • Effective cost controls
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Number of children aged 19 and younger and Per capita disposable income in the Greeting Cards & Other Publishing industry impact industry performance..

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    What's in this report

    What is the Greeting Cards & Other Publishing Industry?

    This industry publishes greeting cards in print and electronic form. Some companies also publish products such as postcards, colouring books, yearbooks and more. Operators do not publish newspapers, magazines, books, directories, maps, atlases, databases and music.

    Industry Products
  • Single greeting cards
  • Greeting cards sold in boxed sets
  • Consumer publishing
  • Business, trade and professional publications
  • Industry Activities
  • Greeting card publishing
  • Art print publishing
  • Calendar publishing
  • Catalogue (i.e. mail order or store merchandise) publishing
  • Colouring-book publishing
  • Diary and time scheduler publishing
  • Discount coupon book publishing
  • Postcard publishing
  • Yearbook publishing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of children aged 19 and younger
  • Per capita disposable income
  • Number of fixed broadband connections
  • Inbound international travel

  • Current Performance
  • Value prices
  • Greeting card trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Canada Post deficit
  • Enterprises and employment
  • Table: Greeting Cards & Other Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Greeting Cards & Other Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Paper Mills in Canada
  • Printing in Canada

  • Key Selling Industries
  • Book Stores in Canada
  • Department Stores in Canada
  • Florists in Canada
  • Gift Shops & Card Stores in Canada
  • Office Stationery Wholesaling in Canada
  • Office Supply Stores in Canada
  • Public Schools in Canada

  • Products & Services
  • Single greeting cards
  • Consumer publishing
  • Greeting cards sold in boxed sets
  • Other
  • Business, trade and professional publications
  • Chart: Greeting Cards & Other Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 30 to 39
  • Consumers aged 40 to 54
  • Consumers aged 55 to 64
  • Consumers aged 29 and younger
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Greeting Cards & Other Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Greeting Cards & Other Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Greeting Cards & Other Publishing Industry

  • Industry Globalization
    American Greetings Corporation LLC, Hallmark Canada,
  • Table: American Greetings Corporation LLC - financial performance
  • Table: Hallmark Canada - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Greeting Cards & Other Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Greeting Cards & Other Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer Spending (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A digital greeting card selected online (free or for a fee) that is sent to the recipient via e-mail.
  • Electronic Organizer
  • A small calculator-size computer, often with a built-in diary application and other functions, such as an address book and calendar.
  • Licencing
  • A way for a publisher to allow others to use the publisher's (owner's) designs or images on their products, while the owner keeps control of the copyright
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Greeting Cards & Other Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Greeting Cards & Other Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Greeting Cards & Other Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Greeting Cards & Other Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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