Too many issues: A continued decline in print advertising spending will hurt revenue

Over the five years to 2019, falling consumer demand and a continued decline in print advertising spending have devastated the Magazine and Periodical Publishing industry in Canada. As access to digital media has increased, readers have opted to consume digital publications instead of printed materials, directly undercutting the industry's primary revenue source. The entire publishing sector is shifting as a result of evolving media consumption and the proliferation of digital-only publications. Subscriptions also continue to slide, as consumers switch to online-only publications, which are not included in this industry. Over the five years to 2024, publishers will refocus on strengthening their digital offerings and monetizing their more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Advertisers shifted to digital platforms and lowered their spending on print, limiting publishers’ opportunities for growth
  • Operators have not yet sufficiently capitalized on their consumer data
  • Publishers will endure competition for readers and advertisers from online-only media
  • Industry Report - Industry Locations Chapter

    The distribution of operators in the Magazine and Periodical Publishing industry in Canada closely follows the general population distribution. The most populated region, Ontario, contains 46.6% of total industry establishments, although the province has decreased its hold during the current period. Meanwhile the second, third and fourth most populated areas are also the second-, third- and fourth-largest concentrations of industry establishments. Quebec houses 22.1% of establishments, which has increased during the period as French language publications rise in popularity. British Columbia and Alberta are home to 14.6% and 7.1% of establishments, respectively. Bri...purchase to read more.

    Additional Insights for the Magazine & Periodical Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine & Periodical Publishing Industry are

  • Establishment of strong brand names
  • Access to skilled workforce
  • Managing costs
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Per capita disposable income in the Magazine & Periodical Publishing industry impact industry performance..

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    What's in this report

    What is the Magazine & Periodical Publishing Industry?

    Operators in this industry produce and distribute magazines and periodicals in print and online. However, this industry does not include operators that exclusively sell online magazines or periodicals.

    Industry Products
  • Advertising sales
  • Circulation sales
  • Custom publishing
  • Distribution services
  • Printing services
  • Events
  • Industry Activities
  • Selling magazines and periodicals
  • Distributing magazines and periodicals
  • Researching topics
  • Editing articles
  • Designing advertisements
  • Designing articles
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Per capita disposable income
  • Number of fixed broadband connections
  • Number of mobile telephone subscriptions
  • Corporate profit
  • Government expenditure and investment

  • Current Performance
  • New media
  • Digital gains
  • Industry costs and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital versus print
  • Monetizing consumer data
  • Continued consolidation
  • Table: Magazine & Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine & Periodical Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Stores in Canada
  • Advertising Agencies in Canada
  • Public Relations Firms in Canada

  • Key Selling Industries
  • Paper Mills in Canada
  • Printing in Canada
  • Real Estate Sales & Brokerage in Canada

  • Products & Services
  • Advertising sales
  • Circulation sales
  • Other
  • Custom publishing
  • Events
  • Printing services
  • Distribution services
  • Chart: Magazine & Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Complimentary circulation
  • Subscriptions
  • Digital
  • Controlled circulation
  • Single-copy sales
  • Chart: Major Market Segmentation for the Magazine & Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Magazine & Periodical Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine & Periodical Publishing Industry

  • Industry Globalization
    St. Joseph Communications, Rogers Communications Inc., Quebecor Inc.,
  • Table: St. Joseph Communications - financial performance
  • Table: Rogers Communications Inc. - financial performance
  • Table: Quebecor Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine & Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine & Periodical Publishing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Total advertising expenditure (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The number of copies sold per issue or, in the case of a free title, distributed.
  • General Interest Magazines
  • Magazines with content targeted toward broad audiences. The information provided does not typically require specialized knowledge.
  • Mobile App
  • A software application designed to run on smartphones, tablet computers and other mobile devices.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Magazine & Periodical Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine & Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine & Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine & Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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