Out of ink: Industry revenue will decline as a result of competition from digital platforms

The Newspaper Publishing industry in Canada is reeling as a result of competition from digital platforms. Typically, industry revenue is dependent on consumers' per capita disposable income levels and print advertising expenditure, which, in turn, are determined by corporate profit. Amid slow growth in total advertising expenditure over the five years to 2019, print advertising has declined sharply. With the advent of mobile devices and the rollout of next generation broadband technology, demand for physical newspapers has steadily declined. Industry publishers have responded by strengthening their digital presence, which has grown considerably over the past five years. Over the five years to 2024, newspaper revenue is expected to continue its descent....read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Amid slow growth in total advertising expenditure, print advertising has declined sharply
  • Print advertising has historically been the main revenue and profit driver
  • Digital media consumption will influence the way newspaper publishers connect with readers
  • Industry Report - Industry SWOT Analysis Chapter

    The Newspaper Publishing industry in Canada is in the declining stage of its life cycle. Industry value added (IVA), which is a measure of the industry's contribution to the overall economy, is expected to decline at an annualized rate of 7.8% over the 10 years to 2024. During the same period, Canadian GDP is expected to increase an annualized 1.7%. Contracting IVA amid overall economic growth indicates an industry that is rapidly diminishing in economic importance. Moreover, a negative IVA lends further evidence to an industry in decline.The industry's decline is largely due to the rapid technological change that has altered media consumption more broadly. The...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Ability to quickly adopt new technology
  • Access to niche markets
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing Industry?

    This industry publishes and distributes print newspapers. Companies that only publish online news are excluded from this industry.

    Industry Products
  • Daily newspaper advertising
  • Community newspaper advertising
  • Digital ads
  • Daily newspaper circulation
  • Community newspaper circulation
  • Digital circulation
  • Distribution of flyers and inserts
  • Industry Activities
  • Publishing newspapers in print
  • Publishing newspapers in electronic form
  • Distributing newspapers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Per capita disposable income
  • World price of wood pulp
  • Number of adults aged 20 to 64

  • Current Performance
  • Lower paid circulation
  • Decline of print advertising
  • Restructuring and concentration
  • Chart: Revenue Growth

  • Industry Outlook
  • Media fragmentation increases
  • Industry adjustments
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Stores in Canada
  • Advertising Agencies in Canada
  • Public Relations Firms in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Couriers & Local Delivery Services in Canada
  • Paper Mills in Canada
  • Printing, Paper, Food, Textile & Other Machinery Manufacturing in Canada

  • Products & Services
  • Digital ads
  • Daily newspaper advertising
  • Community newspaper advertising
  • Distribution of flyers and inserts
  • Daily newspaper circulation
  • Community newspaper circulation
  • Other
  • Digital circulation
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising revenue
  • Alternative mediums

  • Major Markets
  • Daily newspaper local advertising
  • Community newspaper local advertising
  • Daily newspaper national advertising
  • Daily newspaper digital advertising
  • Daily newspaper classified advertising
  • Community newspaper national advertising
  • Community newspaper classified advertising
  • Community newspaper digital advertising
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    Postmedia Network Canada Corporation, Torstar Corporation, Quebecor Inc., The Globe and Mail,
  • Table: Postmedia Network Canada Corporation - financial performance
  • Table: Torstar Corporation - financial performance
  • Table: Quebecor Inc. - financial performance
  • Table: The Globe and Mail - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Total advertising expenditure (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The number of newspaper copies sold or distributed.
  • Classified Advertising
  • Advertising arranged according to the product or service advertised, and usually restricted in size and format.
  • Readership
  • The average estimated number of readers of a given publication.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Newspaper Publishing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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