Digital dilemma: Revenue growth will remain limited due to the proliferation of external music outlets

The Radio Broadcasting industry in Canada has been at the mercy of the constantly evolving entertainment space for at least a decade. In particular, new methods of music consumption such as on-demand streaming services have been the single greatest threat to industry expansion potential. While industry operators have combated this competition by focusing more on value-added talk show formats, advertising dollars have consistently been routed to the digital and TV entertainment realms, decimating the primary avenue of revenue generation for industry operators. As a result, industry revenue is projected to contract over the five years to more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The industry has consolidated to combat the steady decline in audience participation
  • Advertisers have shifted their focus away from radio to capitalize on growing online audiences
  • Major networks have acquired local, independent stations to gain exposure in isolated markets
  • Industry Report - Industry SWOT Analysis Chapter

    The Radio Broadcasting industry in Canada is in the decline phase of its industry life cycle, characterized by revenue contraction, shrinking profit margins, rising competition and consolidation activity among existing players. Over the 10 years to 2023, the industry’s value added, a measure of the industry’s contribution to the overall economy, is expected to decrease at an annualized rate of 2.4%. Comparatively, during the same period, Canadian GDP is expected to grow at an annualized rate of 1.9%, indicating that the domestic Radio Broadcasting industry will trail the pace of the overall economy.IBISWorld estimates that this industry is in the decline stage of its life cycle as a result of continued reductions in revenue, profitability and employment numbers. Whi...purchase to read more.

    Additional Insights for the Radio Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Radio Broadcasting Industry are

  • Ability to quickly adopt new technology
  • Ability to attract local support/patronage
  • Access to multiskilled and flexible workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Total advertising expenditure in the Radio Broadcasting industry impact industry performance..

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    What's in this report

    What is the Radio Broadcasting Industry?

    This industry consists of broadcasting stations, networks and syndicates that transmit programming through AM, FM and satellite radio channels. The industry does not include operators that broadcast content exclusively through the internet.

    Industry Products
  • Adult contemporary
  • Modren rock/country
  • Mainstream/top 40
  • Public radio
  • News/talk
  • Classic rock/classic hits
  • Industry Activities
  • Operating radio stations
  • Operating radio networks
  • Operating radio syndicates
  • Transmitting programming to the public, affiliates or subscribers
  • Producing entertainment, news, talk, business or religious broadcast media content
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Total advertising expenditure
  • Number of fixed broadband connections
  • Total vehicle-kilometres

  • Current Performance
  • Consolidation amid contraction
  • Expanding radio’s reach
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry consolidation amid contraction
  • Commercial-free radio
  • Satellite radio
  • Table: Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Advertising Agencies in Canada
  • Data Processing & Hosting Services in Canada
  • Music Publishing in Canada
  • Wired Telecommunications Carriers in Canada

  • Products & Services
  • Adult contemporary
  • Public radio
  • Modren rock/country
  • Other
  • News/talk
  • Classic rock/classic hits
  • Mainstream/top 40
  • Chart: Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Listeners 65 and older
  • Listeners aged 55 to 64
  • Listeners aged 50 to 54
  • Listeners aged 35 to 49
  • Listeners aged 25 to 34
  • Listeners aged 18 to 24
  • Listeners aged 17 and younger
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesAdvertising and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry

  • Industry Globalization
    Bell Canada, Canadian Broadcasting Corporation, Rogers Communications Inc., Newfoundland Capital Corp. Ltd., Cogeco Inc., Corus Entertainment Inc.,
  • Table: Bell Canada - financial performance
  • Table: Canadian Broadcasting Corporation - financial performance
  • Table: Rogers Communications Inc. - financial performance
  • Table: Newfoundland Capital Corp. Ltd. - financial performance
  • Table: Cogeco Inc. - financial performance
  • Table: Corus Entertainment Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Radio Broadcasting Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total vehicle-kilometres (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Hot Talk
  • A talk radio format geared toward young adult males, typically pop culture oriented and often featuring explicit or controversial subject matter.
  • Morning Zoo
  • A talk radio format within the morning drive daypart consisting of light discussion of current events, music breaks, several host personalities, produced bits and frequent audience participation.
  • Shock Jock
  • A disc jockey on a talk radio show that attracts audiences by using controversial and risque subject matter, stunts and show content.
  • Stinger
  • Prerecorded segues between songs and breaks that provided listeners with a station identifier or promotional slug line.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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