In orbit: Streaming services will create additional competition for satellite providers

Over the five years to 2018, the Satellite TV Providers industry in Canada has struggled to maintain its subscriber numbers as consumers migrated toward substitute services provided by competitors. Prior to the current period, the industry had continuously adding subscribers. However, since 2012, the industry has experienced shaky subscriber growth, ultimately falling prey to external competition. The industry is highly concentrated, with only two national satellite TV providers, Bell Canada (Bell) and Shaw Communications (Shaw), dominating the market. These operators have taken steps to improve their service quality and range of programming by upgrading their satellite networks. Over the five years to 2023, revenue is forecast to more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The industry is highly concentrated, with only two national satellite TV providers dominating the market
  • The cost of carrying programming is the industry’s largest expense
  • Operators will likely continue to streamline operations
  • Industry Report - Industry Analysis Chapter

    Despite its smaller size in comparison with the Cable Providers industry, the Satellite TV Providers industry in Canada is an integral part of the broadcast distribution sector, although its presence is diminishing as quickly as it rose to prominence. Industry operators receive signals from various programming sources, compress and encrypt the signals and broadcast them from satellites to small dish antennas and receivers in homes across the country. Over the five years to 2018, these direct-to-home (DTH) satellite TV providers have endured a near consistent decline in subscribers as operators struggle to stymie competition from substitute services, chiefly streaming and Internet Protocol TV (IPTV) services. As a result, industry revenue is expected to fall at an annualized rate of 4.2% o...purchase to read more.

    Additional Insights for the Satellite TV Providers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Satellite TV Providers Industry are

  • Ability to negotiate successfully with regulators
  • Close monitoring of competition
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Number of fixed broadband connections and Housing starts in the Satellite TV Providers industry impact industry performance..

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    What's in this report

    What is the Satellite TV Providers Industry?

    This industry distributes TV programs on a subscription or fee basis through infrastructure consisting of direct broadcast satellites, ground stations and individual home receivers. This industry also includes multipoint distribution system operators that deliver wireless TV programming using ground stations. These operators typically exist in rural areas and have a negligible effect on industry performance. This industry excludes other satellite telecommunications providers.

    Industry Products
  • Subscription packages
  • Local air time
  • National air time
  • Industry Activities
  • Providing basic satellite TV programming
  • Providing premium and pay-per-view satellite TV programming
  • Selling home installation equipment
  • Providing home installation services
  • Operating multipoint distribution systems
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of fixed broadband connections
  • Housing starts
  • Number of mobile telephone subscriptions
  • Per capita disposable income
  • Consumer Confidence Index

  • Current Performance
  • Industry landscape
  • Profitability and programming
  • External competitive pressures
  • Chart: Revenue Growth

  • Industry Outlook
  • IPTV is a growing threat
  • Programming changes
  • Table: Satellite TV Providers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Satellite TV Providers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Movie & Video Distribution in Canada
  • Satellite Telecommunications Providers in Canada
  • Television Production in Canada

  • Products & Services
  • National air time
  • Subscription packages
  • Other
  • Local air time
  • Chart: Satellite TV Providers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 65 and older
  • Consumers aged 50 to 64
  • Consumers aged 35 to 49
  • Consumers aged 18 to 34
  • Chart: Major Market Segmentation for the Satellite TV Providers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesAdditional expenses
  • Chart: Cost Structure Benchmarking – Sector vs Satellite TV Providers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Satellite TV Providers Industry

  • Industry Globalization
    Bell Canada, Shaw Communications,
  • Table: Bell Canada - financial performance
  • Table: Shaw Communications - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Satellite TV Providers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Satellite TV Providers Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of fixed broadband connections (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Churn Rate
  • The percentage of subscribers to a service that discontinue their subscription over a given time period.
  • Direct Broadcast Satellite
  • A satellite telecommunications system in which end users receive signals directly from satellites in orbit.
  • Multipoint Distribution System
  • Ground stations that transmit programming content using microwave transmission. They are primarily used in sparsely populated rural areas.
  • Personal Video Recorder (Pvr)
  • Also known as digital video recorders, PVRs are devices that record video in digital format and enable consumers to pause and rewind programs as they watch them, or watch them at a later time.
  • Satellite Constellation
  • A group of satellites operating together to serve a similar purpose.
  • Transponder
  • A wireless communications device, usually attached to a satellite, that receives and transmits radio signals within a prescribed frequency range.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Satellite TV Providers market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Satellite TV Providers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Satellite TV Providers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Satellite TV Providers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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