On air: Competition from cable networks and specialty TV contributed to the industry's contraction

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue over the five years to 2019. Historically, TV commanded a central role in the country's media sector and represented the main avenue for advertisers. However, the explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are increasingly subscribing to online streaming platforms and services that compete with broadcast programming due to their lower price points and convenience. In response, advertisers have lowered their spending on broadcast TV and have increased their efforts in digital and online media that offer more targeted advertising campaigns...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 14-19
-4.1%
Forecast Growth 19-24
Profit
Employment
9,372
Businesses
304

Industry Threats & Opportunities

  • Successful operators will likely restructure business models to better integrate programming with digital platforms
  • Conventional TV represents an obsolete form of advertising
  • Broadcasters are anticipated to develop interactive ways of watching TV
  • Industry Report - Industry Locations Chapter

    According to the latest data available from Canada Business Patterns, industry broadcasters are overwhelmingly concentrated in populous provinces, suggesting that most broadcasters operate on a local or regional basis. Ontario alone is expected to house 50.8% of industry establishments, followed by Quebec, which contains 24.2%. British Columbia and Alberta are expected to house 9.7% and 7.3% of industry establishments, respectively. The remainder of industry establishments are scattered relatively evenly among the other provinces.The four provinces mentioned above also claim the largest share of the country’s population. Historically, broadcasters were based in larger metropolitan areas to better serve larger audience markets and achieve proximity to advertisers. Sub...purchase to read more.

    Additional Insights for the TV Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the TV Broadcasting Industry are

  • Ability to alter goods and services produced in favour of market conditions
  • Having a clear market position
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Demand from cable networks and program distribution in the TV Broadcasting industry impact industry performance..

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    What's in this report

    What is the TV Broadcasting Industry?

    This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.

    Industry Products
  • Sales of local air time
  • Sales of national air time
  • Grant funding
  • Production and other
  • Industry Activities
  • Compiling audiovisual content to form a cohesive program
  • Digitally transmitting TV programming
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Demand from cable networks and program distribution
  • Number of fixed broadband connections
  • Corporate profit
  • Per capita disposable income

  • Current Performance
  • Decline in TV advertising
  • Federal support
  • Rising external competition
  • Profitability and consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Increasing flexibility and choice
  • Opportunities and challenges
  • Table: TV Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - TV Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Movie & Video Distribution in Canada
  • Movie, TV & Video Production in Canada
  • Video Postproduction Services in Canada

  • Products & Services
  • Sales of national air time
  • Grant funding
  • Sales of local air time
  • Production and other
  • Chart: TV Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Viewers aged 65 and older
  • Viewers aged 50 to 64
  • Viewers aged 34 to 49
  • Viewers aged 18 to 34
  • Viewers aged 2 to 11
  • Viewers aged 12 to 17
  • Chart: Major Market Segmentation for the TV Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesDepreciationMarketingRentUtilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs TV Broadcasting

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the TV Broadcasting Industry

  • Industry Globalization
    Canadian Broadcasting Corporation, Bell Media Inc., Corus Entertainment Inc., Rogers Media Inc.,
  • Table: Canadian Broadcasting Corporation - financial performance
  • Table: Bell Media Inc. - financial performance
  • Table: Corus Entertainment Inc. - financial performance
  • Table: Rogers Media Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the TV Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the TV Broadcasting Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)
  • Advertising expenditure (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bandwidth
  • A measure of frequency (in hertz). TV broadcasters own a certain range of frequencies through which they transmit television programming.
  • Crtc
  • Short-hand for the Canadian Radio-television and Telecommunications Commission.
  • High-Definition Tv (Hdtv)
  • A digital TV broadcasting system with higher resolution than traditional TV systems.
  • Media Fragmentation
  • Whereby media consumption occurs through a growing number of platforms, channels and devices.
  • What Our Customers Say

    Why buy this report?

    The TV Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on TV Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The TV Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on TV Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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