Game over: Competitive pressures from imports will force operators to exit the industry

Products made by the Toy, Doll and Game Manufacturing industry in Canada are discretionary items. Therefore, demand for these products depends on the prevailing economic conditions and economic outlook. These factors have considerable influence on consumer confidence, affecting consumer spending and downstream demand. Given the significant offshoring and price competition from imports, industry revenue is expected to suffer. While the recent depreciation of the Canadian dollar encouraged exports for much of the five years to 2019, the Canadian dollar is expected to appreciate against most major currencies over the next five years. Over the five years to 2024, IBISWorld projects the industry to rebound and grow more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Exports are projected to decline due to the appreciation of the Canadian dollar
  • Exports declined due to import competition
  • Smaller operators will find it difficult to compete
  • Industry Report - Industry Locations Chapter

    OntarioOntario accounts for the largest share of the Toy, Doll and Game Manufacturing industry’s establishments in Canada, at 41.1%. Ontario has the advantage of being close to the United States, which is Canada’s main export destination. Due to the harsh weather conditions in Canada, it is not always feasible to transport goods via land. Therefore, most manufacturers locate close to their major markets. Within Ontario, Toronto is one of the biggest cities and also home to several industry establishments. This is because other than being one of the most populated cities in Canada, it is relatively inexpensive and easy to transport goods from there to New York and other major cities in the United States.QuebecQuebec accounts for 26.1% o...purchase to read more.

    Additional Insights for the Toy, Doll & Game Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy, Doll & Game Manufacturing Industry are

  • Establishment of brand names
  • Having links with suppliers
  • Having a diverse range of clients
  • IBISWorld analysts also discuss how external factors such as Canadian effective exchange rate index and Demand from hobby and toy stores in the Toy, Doll & Game Manufacturing industry impact industry performance..

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    What's in this report

    What is the Toy, Doll & Game Manufacturing Industry?

    This industry manufactures dolls, doll accessories, action figures, toys, games, hobby kits and children’s vehicles, except metal bicycles and tricycles.

    Industry Products
  • Electronic toys
  • Nonelectronic games and puzzles
  • Dolls and action figures
  • Models, craft kits and supplies
  • Baby carriages and children's vehicles
  • Industry Activities
  • Manufacturing action figures
  • Manufacturing dolls, doll parts and doll clothing
  • Manufacturing stuffed toys
  • Manufacturing children's automobiles
  • Manufacturing crafts and hobby kits
  • Manufacturing children's and adult games
  • Manufacturing toy and hobby models
  • Manufacturing video game machines
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Canadian effective exchange rate index
  • Demand from hobby and toy stores
  • Consumer spending
  • Demand from department stores
  • Leisure time

  • Current Performance
  • Downstream demand
  • The state of exports
  • Import penetration
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry landscape
  • Cyclical trade conditions
  • Uncertain building blocks
  • Table: Toy, Doll & Game Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy, Doll & Game Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Toy & Craft Supplies Wholesaling in Canada
  • Consumer Electronics Stores in Canada
  • Hobby & Toy Stores in Canada
  • Department Stores in Canada
  • Gift Shops & Card Stores in Canada

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing in Canada
  • Metal Pipe & Tube Manufacturing in Canada
  • Other Plastic Product Manufacturing in Canada
  • Plastic Pipe & Parts Manufacturing in Canada
  • Rubber Product Manufacturing in Canada

  • Products & Services
  • Dolls and action figures
  • Electronic toys
  • Nonelectronic games and puzzles
  • Models, craft kits and supplies
  • Baby carriages and children's vehicles
  • Chart: Toy, Doll & Game Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Retailers
  • Wholesalers
  • Chart: Major Market Segmentation for the Toy, Doll & Game Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Toy, Doll & Game Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy, Doll & Game Manufacturing Industry

  • Industry Globalization
    Mattel Canada Inc.,
  • Table: Mattel Canada Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Toy, Doll & Game Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy, Doll & Game Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)
  • Canadian-dollar effective exchange rate (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Age Compression
  • A phenomenon whereby children are outgrowing toys at a younger age and demanding more adult-like products.
  • Offshore
  • The relocation of a company's business process, such as manufacturing or accounting, from one country to another, whether the work is outsourced or stays within the company.
  • Outsource
  • The act of procuring goods or services under contract with an outside supplier.
  • Tween
  • The stage between middle childhood and adolescence in human development, generally ranging from eight to 12 years of age.
  • Wholesale Bypass
  • A popular trend within retail and manufacturing industries where producers supply goods directly to stores, eliminating the middleman.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Toy, Doll & Game Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
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    This report on Toy, Doll & Game Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy, Doll & Game Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy, Doll & Game Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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