Heating up: Rising smartphone adoption and new location-based features are expected to drive industry revenue

The Dating Services industry in Canada has exhibited strong growth over the five years to 2019 as a growing number of Canadians use the internet to seek love. The proliferation of broadband internet connections and greater cultural legitimacy surrounding online dating have helped the industry outpace the overall economy and capture a rising share of the consumer dollar. Consumer demand for online dating and matchmaking services has been growing due to fading social stigmas associated with online dating and busy work schedules that limit alternative ways of meeting potential partners. The industry will likely continue to benefit from rising demand. However, revenue growth is expected to decelerate over the five years to 2024...read more.

Industry Statistics & Market Size
Revenue
$142m
Annual Growth 14-19
6.1%
Forecast Growth 19-24
Profit
Employment
632
Businesses
251

Industry Threats & Opportunities

  • Consumers are increasingly accessing mobile dating applications through their smartphones as connection speeds improve
  • Rising profitability has caused new entry into the market
  • Operators will generate more revenue through digital advertising
  • Industry Report - Industry SWOT Analysis Chapter

    The Dating Services industry in Canada is expected to grow at a faster rate than the overall economy over the 10 years to 2024. Industry value added (IVA), which measures an industry’s contribution to the overall economy, is projected to grow at an annualized rate of 5.9% over the 10 years to 2024, ahead of the Canadian economy, which is expected to grow at an annualized rate of 1.7% during the same period. Indicators of this life cycle stage include rising revenue, an increasing number of new enterprises, a growing rate of employment and technological change. Therefore, analysis of this industry suggests that it is currently in the growth stage of its economic life cycle.Demand for industry services has grown with changing cultural attitudes. Usi...purchase to read more.

    Additional Insights for the Dating Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dating Services Industry are

  • Access to niche markets
  • Ability to quickly adopt to new technology
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Number of fixed broadband connections and Number of adults aged 20 to 64 in the Dating Services industry impact industry performance..

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    What's in this report

    What is the Dating Services Industry?

    This industry helps clients pursue romantic relationships, usually via mobile telephones, the internet and magazines and newspapers. Industry operators also organize events, such as speed dating. This industry does not include social networking websites.

    Industry Products
  • Online dating
  • Matchmakers
  • Mobile dating
  • Singles events
  • Industry Activities
  • Organizing singles events
  • Providing cell phone introductory services
  • Providing online personal introductory services
  • Providing specialist print media introductory services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of fixed broadband connections
  • Number of adults aged 20 to 64
  • Number of mobile telephone subscriptions
  • Per capita disposable income
  • Leisure time

  • Current Performance
  • There is an app for that
  • Concentration on the rise
  • Challenges ahead
  • Chart: Revenue Growth

  • Industry Outlook
  • Changing consumer preferences
  • Mobile world
  • Technological changes
  • Table: Dating Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dating Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Computer Manufacturing in Canada
  • Internet Publishing & Broadcasting in Canada
  • Magazine & Periodical Publishing in Canada
  • Newspaper Publishing in Canada
  • TV Broadcasting in Canada

  • Products & Services
  • Mobile dating
  • Online dating
  • Matchmakers
  • Singles events
  • Chart: Dating Services Industry Products and Services Segmentation

  • Demand Determinants
  • Changing consumer preferences
  • Seasonality
  • Proportion of single adults
  • Internet connectivity

  • Major Markets
  • Consumers aged 18 to 34
  • Consumers aged 35 to 49
  • Consumers aged 50 to 64
  • Consumers aged 65 to 85
  • Chart: Major Market Segmentation for the Dating Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    WagesPurchasesProfitDepreciationMarketingRentUtilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Dating Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dating Services Industry

  • Industry Globalization
    Match Group Inc., Bumble, eHarmony Inc.,
  • Table: Match Group Inc. - financial performance
  • Table: Bumble - financial performance
  • Table: eHarmony Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Dating Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Dating Services Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)
  • Number of fixed broadband connections (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Singles Event
  • An event where prospective romantic partners can meet one another. Typically this event is less structured than a speed dating event and the proportion of men to women is not predetermined.
  • Speed Dating
  • An organized event in which prospective romantic partners meet each other through a series of short one-on-one meetings.
  • Traditional Matchmaking Service
  • A company that typically operates offline and provides clients with potential matches after reviewing client compatibility within its network.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Dating Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dating Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dating Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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