Shutter speed: Increasing advertising expenditure will boost demand for commercial photography

Rapid developments in digital photographic technology have continued to restructure the Photography industry in Canada over the five years to 2019. In particular, the ease of digital photography has created a major influx of independent photographers. The ability to take relatively high-quality photos with a smartphone has gradually reduced demand for professional portrait services from consumers. Mainstream adoption of digital camera technology has lowered barriers to entry, resulting in a substantial number of nonemployer operators entering the industry. The industry is expected to experience stagnant growth over the five years to more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The ability to take high-quality photos with a smartphone has reduced demand for professional portrait services
  • The rapid rate of technological change will be beneficial to the industry
  • Per capita disposable income will be the primary driver of demand
  • Industry Report - Industry Analysis Chapter

    The Photography industry in Canada, which includes commercial photography and portrait services, has grown over the five years to 2019 due to rising disposable incomes, positive business sentiment and growth in total advertising expenditure. Furthermore, a massive influx of industry operators supported growth during the period amid rapid technological change that resulted in lower barriers to entry. Technological change also contributed to increased operational efficiency, which in turn boosted profit margins for industry operators. Over the five years to 2019, industry revenue is estimated to increase at an annualized rate of 3.1% to $1.2 billion, including an increase of 0.8% in 2019 alone...purchase to read more.

    Additional Insights for the Photography Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Photography Industry are

  • Ability to provide goods/services in diverse locations
  • Having a good technical knowledge of the product
  • Receiving the benefit of word of mouth recommendations
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Consumer Confidence Index in the Photography industry impact industry performance..

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    What's in this report

    What is the Photography Industry?

    The Photography industry in Canada offers professional photographic services such as portrait and commercial photography. This industry excludes graphic designers (IBISWorld report 54143CA), photography related to movie, TV and video production (51211CA) and photographs produced by freelance journalists for news media. This industry also excludes retail and online businesses that primarily print photographs from film or digital copies.

    Industry Products
  • Wedding photography
  • Portrait photography
  • Commercial and technical photography
  • Other photography services
  • Industry Activities
  • Commercial or industrial photography
  • Portrait photography
  • Event photography and video
  • School Portraiture
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Consumer Confidence Index
  • Total advertising expenditure
  • Number of children aged 19 and younger
  • Technological change for the Photography industry

  • Current Performance
  • Consumer demand
  • Digitalization
  • Lowered barriers to entry
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand conditions
  • Digitalization and competition
  • Industry structure
  • Table: Photography Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Photography Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies in Canada
  • Billboard & Outdoor Advertising in Canada
  • Public Schools in Canada
  • Private Schools in Canada
  • Colleges & Universities in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Department Stores in Canada
  • Electronic Part & Equipment Wholesaling in Canada

  • Products & Services
  • Portrait photography
  • Commercial and technical photography
  • Other photography services
  • Wedding photography
  • Chart: Photography Industry Products and Services Segmentation

  • Demand Determinants
  • Consumer demand
  • Demand from businesses

  • Major Markets
  • Households
  • Businesses
  • Other
  • Chart: Major Market Segmentation for the Photography Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Depreciation
  • Rent and utilities
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Photography

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Photography Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Photography Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Photography Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Per Capita Disposable Income (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Adobe Photoshop
  • The archetypal computer software program that enables users to edit and manipulate photos.
  • Digital Camera
  • A camera that records images as digital data, usually onto a memory card, instead of on film.
  • Point-And-Shoot Camera
  • The most popular type of camera used by mainstream consumers. Point-and-shoot cameras are not used by professional photographers because of their simple design and lack of advanced features.
  • Portraiture
  • Individual or group photography usually focused on an accurate representation of people's faces.
  • Slr
  • The single-lens reflex (SLR) camera has become the industry standard for professional photographers because of its versatility, high image quality and vast selection of available accessories.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Photography market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Photography:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Photography market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Photography, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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