Cruise control: Stronger consumer conditions will drive steady revenue growth

The Car Rental industry in Canada has expanded at a steady pace over the past five years. Air travellers, the industry's primary source of revenue, have increased in number alongside gains in per capita disposable income and declining rates of unemployment. At the same time, declining corporate profit has constrained downstream business expenditures, including expenses on business travel and car rental. Despite a strong position from major players, there remains a large number of small-scale, local operators. The industry experienced several acquisitions over the past decade. Growing domestic travel, bolstered by an expanding Canadian economy, is projected to increase demand for industry services in coming more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Growing domestic travel is projected to increase demand for industry services
  • Many industry operators have continued to expand into off-airport markets
  • Business and leisure travellers will resume spending, leading to steady revenue growth
  • Industry Report - Industry SWOT Analysis Chapter

    The Car Rental industry in Canada is in the mature stage of its economic life cycle. Industry value added, which measures the industry's contribution to the broader Canadian economy, is projected to grow at an annualized rate of 2.2% over the 10 years to 2023, while the Canadian GDP is forecast to increase at an annualized rate of 1.9% during the same period. The similarity between these two growth rates illustrates the stable role this industry plays in the overall economy.Additionally, the industry has experienced modest technological innovation in recent years, reinforcing the industry's mature status. New...purchase to read more.

    Additional Insights for the Car Rental Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Car Rental Industry are

  • Being part of a franchising chain
  • Access to niche markets
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Inbound international travel and Per capita disposable income in the Car Rental industry impact industry performance..

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    What's in this report

    What is the Car Rental Industry?

    Operators in this industry rent and lease passenger cars without drivers, which are often used for short periods of time. Car rental agencies provide hearses, limousines and passenger cars, including automobiles, minivans and sport-utility vehicles (SUVs). Car rentals typically last 30 days or fewer, while leasing agreements typically last 12 months or longer. The industry excludes the rental or leasing of cars with drivers.

    Industry Products
  • Airport rental services
  • Off-airport rental services
  • Leasing services
  • Industry Activities
  • Passenger car rental
  • Passenger car leasing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Inbound international travel
  • Per capita disposable income
  • Corporate profit
  • Demand from transportation and warehousing
  • World price of crude oil

  • Current Performance
  • Strong consumer conditions
  • Profit trends
  • Consolidating companies
  • Alternative growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Growing revenue
  • Rising profit
  • More locations
  • Table: Car Rental Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Car Rental Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Life Insurance & Annuities in Canada
  • Car Body Shops in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Auto Mechanics in Canada
  • Automobile Wholesaling in Canada
  • Car Body Shops in Canada
  • SUV & Light Truck Manufacturing in Canada

  • Products & Services
  • Airport rental services
  • Off-airport rental services
  • Leasing services
  • Chart: Car Rental Industry Products and Services Segmentation

  • Demand Determinants
  • The number of air travellers
  • Disposable income
  • Corporate profitability
  • Exchange rates

  • Major Markets
  • Commercial consumers
  • Household consumers
  • Government clients
  • Chart: Major Market Segmentation for the Car Rental Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Car Rental

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Car Rental Industry

  • Industry Globalization
    Enterprise Rent-A-Car, Avis Budget Group, Hertz Rent-A-Car,
  • Table: Enterprise Rent-A-Car - financial performance
  • Table: Avis Budget Group - financial performance
  • Table: Hertz Rent-A-Car - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Car Rental Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Car Rental Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Airport Rentals
  • The segment for car rental services at or near airports, which is made up almost entirely of air travellers and historically is the industry's primary market.
  • Car Sharing
  • A very short-term car rental where customers pay an annual fee plus hourly rental rate to rent cars from specified locations in participating cities.
  • Concession
  • An agreement between car rental companies and airports specifying how many counters a rental company can operate at an airport.
  • Off-Airport
  • The segment of car rental services away from airports, usually in cities, suburbs or rural areas, which includes car sharing and insurance replacements.
  • Residual Value
  • The value that car rental companies receive when they sell a rental car back to a car manufacturer or a car wholesaler.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Car Rental market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Car Rental:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Car Rental market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Car Rental, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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