Revving engines: Demand is anticipated to rise as more baby boomers enter retirement

The Recreational Vehicle Dealers industry in Canada has performed well over the five years to 2018, supported by growth in consumer confidence and disposable income, as well as favourable access to credit. Interest rates have remained low, which has enticed consumers to make big-ticket purchases from industry operators. Additionally, a greater number of baby boomers, one of the industry's principal market segments, have entered retirement over the past five years. Within this age group, a growing capacity for leisure and higher purchasing power make baby boomers prime candidates for recreational vehicles (RVs) and RV-related more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry has benefited from the rising popularity of RV vacations
  • RV dealers have experienced steady revenue gains for much of the past five years
  • RV ownership is expected to increase among younger demographics
  • Industry Report - Industry Analysis Chapter

    Since recreational vehicles (RVs) are relatively large purchases that often require long-term financial commitment, the Recreational Vehicle Dealers industry in Canada’s performance is largely determined by credit access, consumer confidence in the economy, crude oil prices and demographic shifts among baby boomers, which is the industry’s most lucrative customer group. Over the five years to 2018, improved consumer sentiment, stronger consumer spending, favourable interest rates and falling oil prices have collectively stimulated consumer demand for RV purchases. In addition, as the number of baby boomers entering retirement has increased, demand for RVs, motorhomes and trailers has risen in tandem. As a result, industry revenue is expected to increase at an annualized rate of 3.2% o...purchase to read more.

    Additional Insights for the Recreational Vehicle Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Recreational Vehicle Dealers Industry are

  • Aggressive marketing strategy
  • Membership in industry organizations
  • Offering clients a range of payment options
  • IBISWorld analysts also discuss how external factors such as Consumer Confidence Index and Leisure time in the Recreational Vehicle Dealers industry impact industry performance..

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    What's in this report

    What is the Recreational Vehicle Dealers Industry?

    This industry sells new and used motorized or towed recreational vehicles (RVs), and additionally provides repair services and sells parts.

    Industry Products
  • Travel RVs
  • Fifth-wheel trailers
  • Folding camping trailers
  • Truck campers
  • Class A Motorized RVs
  • Class B Motorized RVs
  • Class C Motorized RVs
  • Parts, services and other
  • Industry Activities
  • Retailing motorhomes
  • Retailing recreational vehicles (RVs)
  • Repairing recreational vehicles and accessories
  • Retailing travel trailers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer Confidence Index
  • Leisure time
  • Number of adults aged 20 to 64
  • International trips by Canadian residents
  • World price of crude oil

  • Current Performance
  • Favourable operating conditions
  • Affordability
  • Market expansion
  • Compounding effect of oil prices
  • Chart: Revenue Growth

  • Industry Outlook
  • Diversifying customer base
  • Campground expansion and upgrade
  • Going green
  • Table: Recreational Vehicle Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Recreational Vehicle Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Public Administration in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Auto Mechanics in Canada
  • Campgrounds & Recreational Vehicle Parks in Canada
  • Parking Lots & Garages in Canada
  • Truck, Trailer & Motor Home Manufacturing in Canada

  • Products & Services
  • Travel RVs
  • Fifth-wheel trailers
  • Parts, services and other
  • Class C Motorized RVs
  • Class A Motorized RVs
  • Folding camping trailers
  • Class B Motorized RVs
  • Truck campers
  • Chart: Recreational Vehicle Dealers Industry Products and Services Segmentation

  • Demand Determinants
  • Vacation and holiday options
  • Financing
  • Foreign exchange rates

  • Major Markets
  • Consumers aged 55 and older
  • Consumers aged 35 to 54
  • Consumers aged 34 and younger
  • Chart: Major Market Segmentation for the Recreational Vehicle Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Recreational Vehicle Dealers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Recreational Vehicle Dealers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Recreational Vehicle Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Recreational Vehicle Dealers Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer Confidence Index (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Floor Plan Financing
  • A type of financing used to fund purchases of vehicles intended for sale.
  • Recreational Vehicle (Rv)
  • A type of motorized or nonmotorized vehicle that includes motor homes, travel trailers and camping trailers.
  • Towable Trailers
  • A variation of RV that is towed behind a passenger vehicle, such as a light-duty pickup truck.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Recreational Vehicle Dealers market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Recreational Vehicle Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Recreational Vehicle Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Recreational Vehicle Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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