Marketing teams benefit from IBISWorld’s industry research in a variety of ways, including:

Identify Target Markets

Measure the size of promising markets and industry verticals, see how a product or service fits in the real world including how substitute goods and services impact the market place and dive into details on supply chain links that get the product to the customer.

Segment your customers

Using information on industry, size, location and other factors to uncover new opportunities. Discover threats and weaknesses in your approach to marketing to your prospects and current clients, while also examining the external variables that affect customer choices.

Find New Business

Determine growth prospects and industry characteristics that fit your target markets and consumer ”pain points” to guide business development personnel to potential clients.

Increase the value of your customer and prospect files

Manage current marketing data to fill in critical missing information, like industry codes, industry revenue growth and risks, cost and profit benchmarks and major player market share.

Gain and maintain a competitive edge

Differentiate yourself in the marketplace with insight on company strategies, revenue forecasts and progressive industry risk scores.

Additional Products

In addition to our vast selection of Canadian industry reports, we continuously expand our international collection with Global, US (national and state-based), UK, Australia and China industry reports and research on 300 economic, demographic and consumer variables that affect businesses.

We also offer IBISWorld’s Risk Rating Reports, which provide a numerical score to help you immediately understand the opportunities or threats relevant to an industry.

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More Info

Download a PDF summary of IBISWorld’s products and services to quickly understand how our research can help you save time, build credibility, reduce risk and more.

Media Center

The IBISWorld Media Centre is your go-to resource for timely and relevant industry news. Dive deeper with topic analyst insights, infographics, top 10 lists and additional information to assist you in identifying opportunities and making smarter business decisions.

From Our Clients
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“[IBISWorld] provides us with the industry, channel, and manufacturing data and trends that help understand the current and future market.”

- SentrySafe