Industry Analysis & Industry Trends
Over the past five years, the Direct Selling Companies industry has experienced slow growth as a result of some consumers tightening their purse strings in the face of uncertainty about the health and future of the Canadian economy. Fears of a housing bubble, household debt concerns and low oil prices have damaged consumer confidence, causing many buyers to cut back on discretionary purchases of industry goods, shifting discretionary spending dollars toward discount retailers. The industry is expected to continue its slow growth over the next five years as external competition hampers operators.
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Industry Report - Industry SWOT Analysis Chapter
In the 10 years to 2021, industry value added (IVA) for the Direct Selling Companies industry, which measures the industry's contribution to the economy, is expected to increase at an average annual rate of 0.5%. Comparatively, the Canadian GDP is forecast to grow at an annualized 1.9% during the same period. An industry is considered to be in the decline phase of its life cycle when industry growth falls well below that of GDP. In the case of the Direct Selling industry, IVA is expected to stagnate during the 10 year period to 2021. The industry has been in the midst of a slow decline since before the recession. Com.. purchase to read more