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Magazine & Periodical Publishing in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Magazine & Periodical Publishing in Canada Market Research Report | NAICS 51112CA | Jan 2017

The final issue: As advertisers continue to move online, industry revenue will continue to fall

IBISWorld’s Magazine & Periodical Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 11-16
-6.4%
Annual Growth 16-21
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Profit
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Employment
6,350
Businesses
1,337
Industry Analysis & Industry Trends

Falling consumer demand and lower print advertising revenue have devastated the Magazine and Periodical Publishing industry. Readers, with ever-increasing access to digital media, have opted to consume digital publications instead of printed magazines and periodicals. This trend has been fuelled by the swift adoption of tablet computers and the increasing capabilities of smartphones. In the coming years, publishers will refocus on strengthening their digital offerings. As more consumers adopt the digital form, advertisers will follow suit through higher and more targeted digital advertising. To capture digital advertising, publishers will expand their digital presence, although competition from online-only publications will accelerate... purchase to read more

Industry Report - Industry Products Chapter

Advertising sales

Advertising is the main driver of the industry, accounting for an estimated 56.6% of revenue. In total, 16.0% of industry revenue is estimated to come from digital advertising, with the remainder coming from print. Print advertising is more lucrative because readers tend to spend more time engaged with print editions than websites, where they are more likely to read a single article. Since print advertising is also based on the magazine's total subscription audience rather than intermittent online readers, it is also more consistent. Furthermore, digital advertisements must be priced more competitively, given the nearly infinite options marketers have for placing advertisements on the internet. For.. purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Magazine & Periodical Publishing Industry?

Operators in this industry produce and distribute magazines and periodicals in print and online. However, this industry does not include operators that exclusively sell online magazines or periodicals.

Industry Products
Advertising salesCirculation salesCustom publishingDistribution servicesPrinting servicesEvents
 
Industry Activities
Selling magazines and periodicalsDistributing magazines and periodicalsResearching topicsEditing articlesDesigning advertisementsDesigning articles


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