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Public Relations Firms in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Public Relations Firms in Canada Market Research Report | NAICS 54182CA | Dec 2016

Above the line: Rising prevalence of digital media will lead to industry expansion

IBISWorld’s Public Relations Firms market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Revenue
$659m
Annual Growth 11-16
2.8%
Annual Growth 16-21
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Profit
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Employment
5,818
Businesses
2,218
Industry Analysis & Industry Trends

Over the past five years, the Public Relations (PR) Firms industry benefited from increased demand for outreach efforts aligned with digital and social media trends, which has led to steady revenue growth. However, industry firms have experienced rising competition from advertising agencies, management consultants and marketing agencies, which have increasingly expanded their selection of services to include PR. Moving forward, PR agencies will increasingly use social media platforms, blogs and other forms of digital communication to craft client images. Since these efforts are expected to prove more successful than traditional PR methods, industry operators are anticipated to enjoy strong and sustained profit margins over the next five years... purchase to read more

Industry Report - Industry Products Chapter

General PR services

Public relations (PR) firms manage the communications between organizations and the public to promote favourable relationships and portray a desired image. Included in industry services are improving the profile and image of a company or its board members, assisting consumers' understanding of a product or service, and informing shareholders of company activities. PR firms also monitor the media on behalf of clients to immediately correct or counteract any adverse comments, information or misleading statements. Thi.. purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Public Relations Firms Industry?

This industry includes companies that primarily provide communication strategies and organize promotional events. These activities are designed to promote their clients’ interests and image as well as publicize activities and events. This includes communication with the general public, investors, analysts and other stakeholders. In contrast to advertising, PR campaigns aim to increase their clients’ exposure through public interest and news items rather than paid advertisements.

Industry Products
General/full PR servicesCorporate and lobbying servicesMedia relationsEvent management
 
Industry Activities
General public relations servicesLobbying servicesPolitical consulting servicesImage promotion


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